Ad tech firm Videology has appointed Tim Gentry, previously global revenue director at The Guardian, as senior vice president, advertiser and agency EMEA.
Gentry, who is regarded as a pioneer in programmatic advertising, will start at Videology’s London office in March, overseeing existing agency and advertiser clients in the region whilst extending its footprint.
He will report to Videology EMEA managing director Jana Eisenstein.
“Our EMEA business has delivered consistently strong growth over the past six years in terms of revenue, client diversity and product progression,” commented Eisenstein.
“As agencies and advertisers increasingly embrace programmatic technologies, Videology has emerged as a market leader for TV and video advertising solutions and Tim’s experience will be invaluable as we continue to grow our presence in the region.”
Gentry has over 20 years of experience in media, mostly across a range of transformations at The Guardian, including merging print and digital sales, the creation of the world’s first publisher-side programmatic sales team, the development of cross-platform digital solutions and the creation of The Pangaea Alliance.
“After 20 brilliant years at the heart of digital transformation at The Guardian, I was keen to transition that experience into a new environment. For me, the most exciting area of digital disruption today is the convergence of TV and digital, and Videology has been pioneering change in this sector from its inception,” said Gentry.
He added that the team is currently working on bringing advanced technology and data to television.
“Tim’s pedigree in developing and delivering progressive market-leading digital solutions, aligned with his deep industry experience, extensive client relationships, and outstanding thought leadership, makes him remarkably well-suited to lead Videology EMEA toward our next phase of growth,” concluded Eisenstein.