European OOH media body FEPE International has announced the recruitment of industry veteran Bob Wootton as executive director-designate.
Wootton – who has spent over 40 years in the sector – most recently held the role of director of advertising and media at ISBA, the representative body of UK advertisers.
He will work alongside current executive director John Ellery until he relinquishes the position in June 2017.
Ellery said: “I am delighted that Bob Wootton has agreed to join the FEPE team. We’ve worked together and known each other for many years and I know that his enthusiasm and his media and out of home knowledge will be a great asset for FEPE International.”
Matthew Dearden, outgoing Clear Channel CEO EMEA and current FEPE President, commented: “John has played a huge role in building FEPE and the OOH industry worldwide to the status it enjoys today. In Bob Wootton we’re fortunate to have someone who can build on this to take the industry into a new era of positive growth.”
“Out of home offers the very best of both worlds – brand fame at scale and hyperlocal targeting and integration,” added Wootton. “I’m delighted to be joining FEPE at such an exciting time for the industry.”