Google today (16 August) opened its new YouTube Space production facility in the UK, as it looks to drive the quality and innovation of video content on the platform.
The production hub, in London’s King’s Cross, contains professional studios and equipment to film a range of video, including 4k live streaming, 360 video and virtual reality.
It also includes a Creator Store featuring merchandise from popular YouTubers, and a café area where Google hopes its creators will socialise and share ideas.
Speaking at the launch, Ben McOwen Wilson, YouTube’s EMEA director, said the space will also help its video creators to find audiences and development commercial relationships.
YouTubers with over 1,000 subscribers will have access to workshops, while those with over 10,000 subscribers be able to use the production facilities.