Geometry Global has appointed Lau Geckler as CEO of its Russian agency.
In his new role, Geckler will be responsible for leading the future direction of the agency. Prior to Geometry Global, he held roles at Hewlett-Packard, IMSG, Microsoft and Combera Group. His most recent role was COO for Yota Devices International, a spin-off of Russian 4G carrier Yota.
Pietro Leone, Geometry Globals EMEA CEO, said: [Geckler] brings a number of valuable skills that will be crucial to the on-going success of our Moscow operation. These include in-depth knowledge of mobile technology, an important focus and growth area for us.
Furthermore, he demonstrates strong leadership skills operating in a fast-paced environment, alongside a thorough understanding of the exclusive tools, methodology and depth of creativity that have made our Moscow team industry leaders.
Geckler said: Having spent several years working on the other side of the fence, I am thrilled to be returning to an agency environment. This is an exciting and important time for the agency that market along the shopper journeys and focus on driving conversion.
In a modern age where consumers have an ever increasing choice of channels, devices and platforms the most successful marketing agencies will be those best able to adapt to this fundamental change on behalf of their clients brands. Geometry Global is already at the forefront of modern marketing in this country and I’m looking forward to building on this momentum with a dynamic team of like-minded professionals.
Geckler will start his new role on 1 June, reporting into Leone.
