Geometry recruits Google’s Luise Hübbe for top EMEA digital role | M&M Global

Geometry recruits Google’s Luise Hübbe for top EMEA digital role

Brand activation agency Geometry Global has hired Google’s Luise Hübbe has its new chief digital officer for the EMEA region.

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Hübbe arrives at the agency from her role as Google’s creative strategy lead and global partner lead for Pfizer. Prior to joining Google in 2014, she held positions at agencies including AKQA, Scholz & Friends Strategy Group and DDB.

Hübbe will be responsible for delivering “transformational” digital services and solutions for clients, and for improving the “knowledge transfer” of digital capabilities within EMEA.

She will be based in Berlin and will report to Geometry’s EMEA chief executive, Pietro Leone.

Leone said: “Consumer behaviour is changing on a daily basis and with Luise’s unique digital skillset in data, strategy and technology she will strengthen our ability to navigate these changes.

“Digital is at the heart of today’s business and will unrecognisably shape the world over the next few years. I am thrilled that Luise has decided to join us from tech giant Google to lead our digital charge.”

Hübbe added: “The digital space is constantly witnessing exciting developments, and these enable us to deliver the most relevant, creative content to potential consumers at exactly the right moment.

“I am delighted to be joining Geometry Global, an agency that has proven itself through innovation and digital leadership in recent years. Creative solutions based on new possibilities will shape the future of our client’s business and I am looking forward to help create these as part of the amazing team at Geometry Global.”

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