Global Accounts Centre Tracking brands, agencies and business wins

account moves

Adidas appoints TBWA\Worldwide to handle World Cup campaign Adidas appoints TBWA\Worldwide to handle World Cup campaign 10 May 2012 - Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 FIFA World Cup. DDB scoops Electrolux $40m pan-Euro ad duties DDB scoops Electrolux $40m pan-Euro ad duties 08 May 2012 - Swedish household appliance maker Electrolux has appointed DDB Europe to handle its $40m pan-European advertising account. LBi scoops Carlsberg global digital duties LBi scoops Carlsberg global digital duties 03 May 2012 - Danish brewer Carlsberg has tapped independent agency LBi to handle its global digital account, following a four-way pitch. Arnold & Mediacom scoop American Eagle global duties Arnold & Mediacom scoop American Eagle global duties 02 May 2012 - US retailer American Eagle Outfitters (AEO) has appointed Arnold Worldwide as its global agency of record and Mediacom to handle its global media planning and buying business. Heineken taps SMG for $373m global media biz Heineken taps SMG for $373m global media biz 02 May 2012 - Heineken has appointed Starcom Mediavest Group (SMG) to its estimated $373m global media business, following a final shoot-out against part-incumbent Mindshare.
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Insight

FullSix: International Partners’ Meeting, Lisbon FullSix: International Partners’ Meeting, Lisbon 29 September 2011 - Anna Watkins, group managing director, FullSix UK, heads to Portugal’s capital to hear about the network’s new incubator business and ambitions for the year ahead. With key country partners, she shares case studies and insights to help the network’s clients. Agency performance review 2010 Agency performance review 2010 14 December 2010 - 2010 in review from an agency perspective and how 2011 is shaping up to be a promising year. A peek behind the doors at MPG International A peek behind the doors at MPG International 14 December 2010 - What really happens day to day in the life of an agency?
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marketer spotlight

How the west was won How the west was won 26 March 2012 - This is the story of how a business from the East started taking over the West. M&M Global talks to R Gopalakrishnan, director of Tata Sons, guardian of ‘brand Tata’ for more than a decade.
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Account Pitches

Canada tourism launches $47m global ad biz review 17 May 2012 HTC seeks agency for social media activity 03 May 2012 Hertz calls $16m pan-Euro media review 26 April 2012 Tesco’s $174m creative duties up for grabs 12 April 2012 Nobia reviewing European ad account 22 March 2012
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brand & agency news

Japan's Rakuten leads $100m investment in Pinterest 17 May 2012 Paperhat boosts social media capabilities 16 May 2012 GSK brings OOH sites to bloom 16 May 2012 GM puts the brakes on Facebook ads 16 May 2012 Adobe and Evidon team up for privacy solution 16 May 2012 Buddy Media enhances social marketing suite 16 May 2012 Twitter creator named Cannes Media Person of the Year 16 May 2012 Baidu smartphone unveiled 15 May 2012
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M&M Shortcut

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MOBILE ADVERTISING WALLCHARTMobile Advertising Industry Wallchart

M&M's Mobile Advertising Wallchart for 2011 shows agencies where mobile is the core offering, or represents more than 50% of the agency’s busines.

AGENCY SUCCESS: an M&M Supplement

Agency SuccessInterviews, analysis and case studies on why MediaCom has triumped as Agency of the Year at the M&M Awards.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.

Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

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