This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

Interviews

Chuck Porter on the importance of great storytelling Chuck Porter on the importance of great storytelling 10 June 2013 - Jenni Baker caught up with Crispin Porter + Bogusky founder Chuck Porter at The Festival of Media Global in Montreux, Switzerland to discuss why great storytelling is more valuable today than ever before. Euronews CEO on the user experience Euronews CEO on the user experience 31 May 2013 - Euronews CEO Michael Peters outlines the group’s new strategy and plans for the future and tells Jenni Baker why the user experience is the most important of all. FOMG Awards Jury: Digitall’s Ghayath Sioufi FOMG Awards Jury: Digitall’s Ghayath Sioufi 19 April 2013 - Digitall chief operations officer Ghayath Sioufi, Festival of Media Global Awards judge, tells M&M Global what excites him about the media industry today and why at the end of the day it’s not all about the winning. FOMG Awards Jury: Mastercard’s Ben Jankowski FOMG Awards Jury: Mastercard’s Ben Jankowski 15 April 2013 - Ahead of The Festival of Media Global Awards, M&M Global caught up with Mastercard group head of global media Ben Jankowski, chair of the jury, to find out what excites him about the media industry today. Diageo CMO Andy Fennell: “All marketing is digital” Diageo CMO Andy Fennell: “All marketing is digital” 25 March 2013 - Diageo’s global CMO Andy Fennell talks to Jenni Baker about the importance of “feeling” growth and why digital should be at the heart of marketing. Q&A with Martin Riley, CMO, Pernod Ricard Q&A with Martin Riley, CMO, Pernod Ricard 06 March 2013 - The new president of the WFA, Pernod Ricard group chief marketing officer Martin Riley, shares his vision for the organisation over the next few years. Mobile first – ‘more, more, more’ Mobile first – ‘more, more, more’ 31 January 2013 - With consumer appetite for mobile commerce reaching an all-time high, Jenni Baker caught up with BuzzCity chief executive Dr KF Lai to discuss the trends shaping the future of mobile marketing. Terra: Terra: "Our time is now" 09 January 2013 - As the biggest internet company in Brazil taking on traditional TVs, Terra is now expanding to Europe and the US. Its newly-installed chief executive Paulo Castro talks to Jenni Baker about his ambitions and his vision. Lessons in love: Itaú Unibanco Lessons in love: Itaú Unibanco 08 January 2013 - Itaú Unibanco’s marketing director Andréa Pinotti Cordeiro explains how the brand has embraced the power of social media and sustainability to keep its customers on side throughout the global economic crisis. Mexican baker rises to the global stage Mexican baker rises to the global stage 11 December 2012 - Grupo Bimbo knows a thing or two about bread. Vice-president of marketing Jose Javier Medrano Perez talks to Sonoo Singh about how it values the local customer and what the Latin brand could teach its rivals.
 


The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.

Global Agency Wallchart

Guide to Nation Brands

M&M's annual wallchart shows the ownership structure of the large agency holding groups - an ever-more valuable resource as the trend towards consolidation and holding company deals accelerates.

Digital Agency Wallchart

Guide to Nation Brands

M&M's annual overview of the digital agency landscape, making sense of who owns which hot shop, and keeping track of consolidation, in a fast-evolving sector.