With more than four billion consumers, many of them enjoying rising incomes, it is not hard to see why Asia Pacific is so important for international advertisers and media owners.
Of course, it is not easy to generalise about the diverse markets in Sydney and Shanghai, and Mumbai and Manila. Consumers are separated by language, culture, infrastructure and technology.
However, as you will discover in these pages, APAC is a region dominated by one key trend: mobile. A failure to get to grips with mobile is likely to prove fatal, as exemplified by the growing popularity of content as a communications channel, particularly online video.
As an added bonus, we have included exclusive insights straight from the judging room at the Festival of Media Asia Awards, to summarise some of the most important developments in APAC media.