Globeshift The shifting balances of economic power and its impact on business

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Country profiles - At a glance facts and summaries on markets' positioning and strategies for growth, as well as related news, insights and case studies.

Globeshift Ranking - Explore which markets hold most potential for international businesses keen to expand. These rankings combine market size, GDP, FDI, tourism and adspend figures to provide M&M's own take on the opportunities.

Tourism Case Studies - Browse the ad campaigns that are designed to position nations and places above the competition - and see who is spending, and how. 

Stakeholder Directory - Find contact details for key tourism and development ministers, national organisations and other relevant stakeholders.

Insight

Japan: picking over the pieces 24 June 2011 - Japan’s importance on the world economic stage means there’s now a massive financial imperative to re-engage stakeholders, rebuild the nation brand and get the country back on its feet in the wake of its enormous humanitarian disaster. Turkish Airlines: delights in sports connection 24 June 2011 - When Manchester United and Barcelona took to the pitch to contest European football’s premier competition more than 110 million viewers joined the 88,000 attending. Kosovo The path to recognition 20 January 2011 - As the newest state on the block, Kosovo has a lot to shout about, though it has some hurdles to pass first.

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news

China China’s Hangzhou to boost tourist appeal in global campaign 18 January 2013 - China’s Zhejiang Province capital Hangzhou is looking to boost its appeal for international tourists with the launch of an ‘open door policy’ and new campaign to promote tourism. Africa Starwood to expand footprint in Africa 14 November 2012 - Starwood Hotels & Resorts is planning to expand its portfolio in Africa with the opening of 10 new hotels over the next three years. India Publicis Groupe acquires Indian agency Resultrix 07 August 2012 - Publicis Groupe is strengthening its presence in India with the acquisition of digital marketing agency Resultrix, for an undisclosed sum.

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