London-based creative agency Gravity Road will work with the world’s largest online poker room PokerStars for a global online campaign, following a competitive pitch.

Gravity Road will be responsible for developing the online campaign to increase the brand’s visibility and engagement across social platforms.

“We are very excited to be working with Gravity Road,” said PokerStars associate director for advertising Simon Tilbury. “We have some of the world’s biggest talent, so we needed big ideas that would have impact. We were not only impressed by the team’s idea but also their understanding of the content and how people would receive the idea.”

The campaign, which will feature Brazillian footballers Neymar da Silva Santos Junior and Ronaldo Luis Nazario de Lima will launch this summer.

“PokerStars bought a bold strategy and work,” said Gravity Road founding partner Mark Boyd. “We’re stoked to be working on a great brand with the opportunity to work with some of the biggest social talent in the world.

“As Trump might say, this could be HUGE.  We believe this unique combination can achieve scale and impact within the audience and with new customers.”