Havas has announced the acquisition of Target Media and Communications Group (Target MCG), a UK entertainment media group whose clients include Netflix, Universal and Disney.
The French group has taken a 100% stake in Target MCG, which employs over 100 people and generated revenues of £10m ($12.3m) in 2015. Founded in 1990, its brands include Target Media, Target Live, Organic and Superhero.
Target MCG will retain its name, and will remain in its London headquarters, with CEO Rob Wilkerson and COO Louise Gaynor reporting to Havas Media Group UK and Ireland chief executive Paul Frampton.
Havas chief executive Yannick Bolloré said: “We are delighted to welcome Target MCG to the Havas family. This acquisition deepens our strong global position in the worlds of entertainment and content. It also provides even more opportunities for our clients to mix media, data and content together to create meaningful experiences for people.”
Frampton added: “This firmly establishes our leadership position in the UK as the only group able to offer clients such deeply integrated end to end services across media and entertainment.”
Separately, Havas has named Olivier Gonzalez as global head of its social media solution Socialyse. Olivier joins Socialyse following a year as managing director of Havas Forward France.