Havas Media Group India has been appointed as the digital agency of record for Ranbaxy’s consumer healthcare brands following a multi-agency pitch.

Commenting on the appointment, Subodh Marwah, vice president and business head for Ranbaxy consumer healthcare said: “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”

Ranbaxy’s brands include Revital, Coldact Flu Plus and Pepfiz.

Anita Nayyar, chief executive, Havas Media Group India and South Asia said: “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands.”

Ranjoy Dey, head of digital, Havas Media India said: “Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media.”

Havas Media Group recently won the integrated media mandate of OCM India, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.