Gyro Singapore head of strategy Abel Sim has been appointed to lead strategy and planning for Havas Worldwide Singapore.

With Gyro, Sim created social and content offerings for clients such as HP Inc., Samsung, Accenture, UOB, BlackBerry, Sport Singapore, KIA, SRU and Active SG.

Prior to that, he has experience with Mobiento Inc. in New York. advising blue-chip companies and agencies on their mobile marketing strategies across smartphones and tablets.

“With Havas, I want to present a very unique opportunity for brands looking to offer customized experiences,” commented Sim.

“The competencies in the Havas Village take the theoretical potential of marrying big data with behavioural insights and turn them into personalized brand experiences in the real world. Instead of an obsession with disruption, we are looking to integrate seamlessly into the lives of our customers.”

Sim will report to Havas Creative Group Singapore group managing director Andrea Conyard.

“We are very excited to add to the Havas Village a digital native with a deep expertise in mobile,” said Conyard.

“Abel has had great success integrating across channels with a keen eye on optimising results. His differentiated approach to strategy and planning is enhanced by his years of experience as an entrepreneur as well as his years in New York.”