Heineken blends street art with VR for ‘augmented design’ experience | M&M Global

Heineken blends street art with VR for ‘augmented design’ experience

Heineken Group-owned beer brand Desperados invited M&M Global to Paris for an exclusive insight into its virtual reality experience, carried out in partnership with agency MNSTR and urban art collective 9ème Concept.

Watch a video showcasing the project below, including interviews with Desperados marketing manager Clémentine Doumenc and 9ème Concept artist Matthieu Dagorn, and the campaign video at the bottom of the page.

Anna Dobbie

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