Heineken Group-owned beer brand Desperados invited M&M Global to Paris for an exclusive insight into its virtual reality experience, carried out in partnership with agency MNSTR and urban art collective 9ème Concept.
Watch a video showcasing the project below, including interviews with Desperados marketing manager Clémentine Doumenc and 9ème Concept artist Matthieu Dagorn, and the campaign video at the bottom of the page.