Henry Tajer, currently the global COO at IPG Mediabrands, will become the media agency’s CEO from 1 May.

It means Tajer will be relocating to New York from his current base in New York, while Matt Seiler will remain in his role as chairman until the end of the year.

“Today’s announcement is part of a long-term game plan and a natural evolution for the management team. It acknowledges Matt and Henry’s contributions to the agency’s achievements and positions them to focus on specific areas in which they can both continue to make key contributions to Mediabrands and IPG going forward,” said Michael Roth, Chairman and CEO of Interpublic.

“In his role as chairman for the balance of this year, we’ll look to Matt to continue providing a broad strategic vision for the group, which is something that’s made us a leader in digital and data-enabled marketing.

“Henry is a great media executive, who is valued by our people, clients and media partners. He’s made Australia one of the growth engines for our network, with a vibrant and collaborative work environment in which new capabilities continue to come to the fore,” added Mr. Roth.