MEC has announces its selection as media agency of record for Hertz Global in the US, Canada and Latin America, effective immediately following a competitive pitch.
MEC will act as lead agency integrator across Hertz’ agency partners, consolidating media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing.
“We are thrilled to begin a partnership with Hertz Global as they continue to transition their business model,” said MEC North America chief executive Marla Kaplowitz. “Hertz has been at the forefront of the travel industry’s transformation, emphasizing technology to deliver a seamless experience for its customers.
“We are honoured that Hertz selected MEC to carry on this tradition, and are energised by the opportunity to deliver a fully integrated approach to drive both the impact and effectiveness of its brands’ media communications.”
Matt Jauchius, EVP and CMO of Hertz Global Holdings chief marketing officer and executive vice president Matt Jauchius said the company felt that MEC was the right media planning and buying partner for Hertz Global and its portfolio of brands.
“We look forward to tapping their strategic planning, creativity and best-in-class analytics and insights capabilities in the digital space as we go to market in support of our Hertz, Dollar and Thrifty brands,” said Jauchius.
In July, MEC boosted its e-commerce division with several key hires within the senior team.