Honda has appointed Publicis Groupe agencies Lost Boys, part of DigitasLBi, and Starcom to handle its social media across Europe.

The inter-agency team will be responsible for developing a “social framework” across the region, creating a “cohesive data strategy” across bought, owned and earned channels.

Lost Boys will take strategic and creative lead, while Starcom will focus on community management and social publishing.

Kate Saxton, manager for European PR communications at Honda Motor Europe, said: “We chose to appoint Lost Boys and Starcom because they offered us a truly holistic solution, and we’re confident that they will provide outstanding strategic and creative leadership.

“We’re looking forward to working in partnership with them to reinvigorate and strengthen our social presence across Europe.”

Nadya Powell, managing director at Lost Boys, said: “We’re really excited to work with a brand with such a great understanding of the value of social operations. We look forward to partnering with Honda Motor Europe to develop a best-in-category approach to social.”

Duncan Sillence, managing partner at Starcom, added: “We are delighted to be bringing the best of Publicis Groupe talent together to drive fully integrated, future-facing social for Honda.”

Read our exclusive column by Honda Europe marketing director Martin Moll, in which he discusses the brand’s latest innovative ad campaign, the importance of regional marketing consistency, and the benefits of project-by-project relationships with agencies.