Initiative tops the chart with the most shortlisted entries in this year’s Festival of Media LatAm Awards
With 25 shortlisted entries Initiative is the best performing agency network with campaigns entered across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of Data and the newly-introduced Best Integrated Campaign.
Next on the list, and not far behind, is MediaCom with 20 listings, while both OMD Worldwide and UM complete the top four with 10 each.
Geographically Mexico is leading the country rankings with 29 shortlisted entries, Argentina is in second spot with 18, while the US, Brazil and Colombia share third place with 15 entries each.
Special praise must also go to Initiative Argentina for achieving an impressive ten shortlisted entries with six campaigns for Unilever. In fact Unilever is dominating the brand count with 16 in total. Other brands doing well include AB InBev with seven and Aeroméxico and Grupo Ramos with five.
This year also sees advertisers such as Coca-Cola; Mastercard; BMW; Snickers; L’Oreal and LATAM airlines making the final cut.
More than 35 judges from leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be chosen by a final jury chaired by Daniela Cachich, VP of Marketing for PepsiCo Brazil Foods, and the successful entrants will be revealed at the “Dance of the Dead” awards evening of celebration and entertainment on 30 October alongside the three day-long Festival of Media LatAm conference taking place from 29-31 October at Turnberry Isle Miami.
All shortlisted campaigns can be seen here.
Tickets to the awards and the conference are available here