M&M Research

Rural China offers fertile ground 16 December 2011 - The residents of small-town China are now ready for brands that can educate them on product categories, although price remains the key influencer in their buying habits, argues Jeffrey Tan

M&M Features

Media Debate: Is 2012 really the year of mobile advertising? 08 May 2012 - Global mobile advertising and marketing spend is expected to grow exponentially to $22.5bn in 2016, according to Berg Insight. And as mobile starts to become part of the media mix for advertisers, aided by consumers’ insatiable appetite for mobile media, is 2012 finally the year when popularity of the medium translates into big bucks? M&M Global asks experts from different parts of the world to share their views The clicks of the trade 30 March 2012 - Behaviour analytics used to be the domain of psychologists, but with the explosion of digital data, many marketing departments and agencies now have their own behavioural analysts tracking the results of campaigns and visitor behaviour on their websites. How are they using this information to drive their marketing strategy? When a national crisis hits – is it also a disaster for brands? 21 March 2012 - In the midst of a national disaster, how do brands respond? Havas Media takes a closer look at some of the stories of survival behind the most meaningful brands in Japan following the tsunami and nuclear disasters of 2011.

News

Tech brands dominate culturally relevant global brands rankings 17 May 2012 Americans show mixed reactions about Facebook’s IPO 16 May 2012 Brazilian online display ad market booming 16 May 2012 More Germans accessing online video via their mobiles 15 May 2012 Microsoft Advertising explores the cross screen mix 15 May 2012

Consumer insight, Digital The multi-screen phenomenon Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice.

Agency insight Piecing together agency success M&M looks behind the scenes to find out why MediaCom has won the title of Agency of the Year at the M&M Awards for two years running. Consumer insight, Digital The multi-screen phenomenon Anita Caras, Microsoft Advertising’s head of research, EMEA explains why it’s time for advertisers to sit up and take notice. Ad sector insight Insights into tourism branding This report from CNN's Tourism Advertising Solutions and Knowledge (TASK) group offers insight into tourists as 'unofficial diplomats' and representatives of their nation.