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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

Move over youngsters, the old folk are coming Move over youngsters, the old folk are coming 06 March 2014 - The digital divide is no more, older consumers are nearly as digital as their children. Kantar Media’s Geoff Wicken explains what this means for marketers. Music boosts brand identity for marketers Music boosts brand identity for marketers 28 February 2014 - Alison Corbett, director, Ricall argues music is an essential component to any fashion marketing campaign. Brands still unaware of the full potential of mobile in Asia Pacific, new research shows Brands still unaware of the full potential of mobile in Asia Pacific, new research shows 26 February 2014 - While 91% of marketers appreciate the importance of the mobile marketing channel in Asia Pacific, its full potential is still to be realised. #FestivalFlashback – Bonin Bough: meet the global mobile marketer #FestivalFlashback – Bonin Bough: meet the global mobile marketer 02 January 2014 - VP of global media and consumer engagement at Mondelez International, Bonin Bough’s talk at the Festival of Media LatAm 2013 on the changing world of global mobile marketing. Online advertising continues to grow as does LatAm Online advertising continues to grow as does LatAm 09 December 2013 - Data from ZenithOptimedia puts internet advertising at second place behind TV Download the new Festival of Media Intelligence report free Download the new Festival of Media Intelligence report free 04 December 2013 - Download the Festival of Media Intelligence report on Brands without Borders co-created by Discovery #FestivalFlashback - Hernan Lopez: Reaching Consumer Zero #FestivalFlashback - Hernan Lopez: Reaching Consumer Zero 18 November 2013 - CEO, Fox International Channels, Hernan Lopez' talk on how to reach consumers in an age of abundance at this year's Festival of Media LatAm revisited Music ties the knot between advertisers and bands Music ties the knot between advertisers and bands 30 October 2013 - Alison Corbett, Director, Ricall discusses modern music money mechanics. A new look at customer segmentation in the era of big data A new look at customer segmentation in the era of big data 29 October 2013 - Nigel Paice, Managing Director, Customer and Digital Analytics Lead for EALA, Accenture Interactive looks at today’s consumer and their focus. Brands in Asia struggling with mobile Brands in Asia struggling with mobile 20 February 2013 - Ninety-percent of Asian marketers believe mobile will play a major role next year, but only 29% have a formal mobile strategy, according to new research conducted on behalf of The Festival of Media Asia.
 


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