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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US 25 February 2015 - Korean technology brands are well established in Western markets, paving a route for other Asian newcomers to follow, but the path to US success for fashion brands is less clear. The Internet of Things is coming, but are brands and agencies ready? The Internet of Things is coming, but are brands and agencies ready? 18 February 2015 - The Internet of Things is set to revolutionise consumers' lives, that much experts are sure. But what impact will it have on brands and agencies? Laura Bracher takes a closer look. Digital publishers shine the spotlight on UX in the fight against ad blockers Digital publishers shine the spotlight on UX in the fight against ad blockers 09 February 2015 - A focus on quality over quantity in digital publishing is the only way to tackle the "existential threat" of ad blocking software, writes Alex Brownsell. How Apple chief executive Tim Cook proved the doubters wrong How Apple chief executive Tim Cook proved the doubters wrong 29 January 2015 - M&M Global takes a look at the major events which have defined Apple CEO Tim Cook's tenure and led to this week's record profits announcement. Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far 21 January 2015 - It’s that time of year again when brands throw an obscene amount of their yearly ad budgets into the NFL Super Bowl. M&M Global has chosen its six favourite ads to appear so far. Native advertising 2.0 beckons, but are consumers ready? Native advertising 2.0 beckons, but are consumers ready? 14 January 2015 - No longer the new kid on the block, native advertising has reached maturity. As advertisers increasingly understand the benefits of native content, what comes next? Laura Bracher explores. Dumb questions about… Verizon’s rumoured takeover of AOL Dumb questions about… Verizon’s rumoured takeover of AOL 07 January 2015 - M&M Global explores some of the reasons behind the rumours about Verizon's takeover of AOL that have emerged this week. Programmatic industry consolidation: what does it mean for brands and media owners? Programmatic industry consolidation: what does it mean for brands and media owners? 10 December 2014 - The programmatic industry is on an upward trajectory. The wave of acquisitions taking place this year shows that it is a part of our industry that is far from slowing down. But what has been the cause behind this explosion of acquisitions and mergers and what does it mean for brands and media owners? Dumb questions about… Mindshare’s new Search As Signal service Dumb questions about… Mindshare’s new Search As Signal service 05 December 2014 - M&M Global asks the questions you might be too afraid to ask about WPP agency Mindshare's latest service, Search As Signal. From CMO to CEO: how marketers plan on reaching the boardroom From CMO to CEO: how marketers plan on reaching the boardroom 03 December 2014 - A new generation of ambitious marketers are determined to succeed with their predecessors failed, by reaching those by sought-after CEO and MD roles, writes Alex Brownsell.
 


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