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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

Creative tension? It's time to embrace the possibilities of programmatic Creative tension? It's time to embrace the possibilities of programmatic 17 April 2015 - Ditch any nostalgia for the 'Mad Men' era of advertising - the rise of automation is a creative opportunity which too few in the industry are properly exploring, writes Alex Brownsell. Dumb questions about… Meerkat and Periscope Dumb questions about… Meerkat and Periscope 08 April 2015 - M&M Global explores what's going on behind the hype around live-streaming apps Meerkat and Periscope. Orange aims for brighter global future with ‘essential’ new brand plan Orange aims for brighter global future with ‘essential’ new brand plan 19 March 2015 - Orange is hoping to forge close relationships with customers by delivering what is “essential” to each individual, as part of a new brand plan announced this week. Talent wars: How media is fighting back against tech firms in the battle for talent Talent wars: How media is fighting back against tech firms in the battle for talent 18 March 2015 - As industry leaders warns of a decline in global agency talent, how are media businesses reinventing themselves to stem the flow of staff defecting to technology companies? Mike Fletcher investigates. Motoring towards a new future: What self-driving cars will mean for media Motoring towards a new future: What self-driving cars will mean for media 11 March 2015 - The automotive and media industries are colliding to create new immersive, content-rich environments. What are the implications for advertisers? Alex Brownsell examines the possibilities. From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US 25 February 2015 - Korean technology brands are well established in Western markets, paving a route for other Asian newcomers to follow, but the path to US success for fashion brands is less clear. The Internet of Things is coming, but are brands and agencies ready? The Internet of Things is coming, but are brands and agencies ready? 18 February 2015 - The Internet of Things is set to revolutionise consumers' lives, that much experts are sure. But what impact will it have on brands and agencies? Laura Bracher takes a closer look. Digital publishers shine the spotlight on UX in the fight against ad blockers Digital publishers shine the spotlight on UX in the fight against ad blockers 09 February 2015 - A focus on quality over quantity in digital publishing is the only way to tackle the "existential threat" of ad blocking software, writes Alex Brownsell. How Apple chief executive Tim Cook proved the doubters wrong How Apple chief executive Tim Cook proved the doubters wrong 29 January 2015 - M&M Global takes a look at the major events which have defined Apple CEO Tim Cook's tenure and led to this week's record profits announcement. Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far 21 January 2015 - It’s that time of year again when brands throw an obscene amount of their yearly ad budgets into the NFL Super Bowl. M&M Global has chosen its six favourite ads to appear so far.
 

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