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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

Helping brands to understand the language of content Helping brands to understand the language of content 27 November 2014 - Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research. Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot 20 November 2014 - Take a look at the top 20 most shared online ads of 2014, from John Lewis's '#MontyThePenguin' to 20th Century Fox's 'Devil Baby Attack'. A four-step guide to winning marketing and media award submissions A four-step guide to winning marketing and media award submissions 19 November 2014 - M&M Global offers a four-step guide to succeeding in the hazardous and competitive world of marketing and media awards. Shoppable media: how commerce is set to revolutionise global media Shoppable media: how commerce is set to revolutionise global media 12 November 2014 - A H&M TV ad starring a semi-naked David Beckham heralded the arrival of a new era of shoppable media - or did it? Alex Brownsell examines the opportunities for brands and media owners. Dumb questions about… Criteo’s cross-device personalised marketing solution Dumb questions about… Criteo’s cross-device personalised marketing solution 30 October 2014 - M&M Global asks all the questions you might be too polite to ask about Criteo's new cross-device personalised marketing solution. Brands to take the initiative in Mexican battle with obesity Brands to take the initiative in Mexican battle with obesity 27 October 2014 - Despite Mexico being predicted by Goldman Sachs to become the world’s fifth largest by 2050, it is a country dogged by issues surrounding obesity. Ana Valdespino from TNS Mexico explores how brands are now rethinking their marketing strategies to tackle such issues. Opportunity knocks for advertisers in the global 'decade of mobile' Opportunity knocks for advertisers in the global 'decade of mobile' 15 October 2014 - Advertisers have barely scratched the surface of potential when it comes to mobile marketing, especially in emerging markets in Asia and Latin America, writes Mark Banham. Less technology, better customer experience: exploring the future of programmatic Less technology, better customer experience: exploring the future of programmatic 15 September 2014 - In the first in a series of features, we examine the changes needed to ensure that programmatic trading continues to thrive into 2015 and beyond - next up we will be looking at mobile. Move over youngsters, the old folk are coming Move over youngsters, the old folk are coming 06 March 2014 - The digital divide is no more, older consumers are nearly as digital as their children. Kantar Media’s Geoff Wicken explains what this means for marketers. Music boosts brand identity for marketers Music boosts brand identity for marketers 28 February 2014 - Alison Corbett, director, Ricall argues music is an essential component to any fashion marketing campaign.
 


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