Features and Analysis
The M&M editorial team brings you their perspective on global marketing issues
Orange aims for brighter global future with ‘essential’ new brand plan
19 March 2015 - Orange is hoping to forge close relationships with customers by delivering what is “essential” to each individual, as part of a new brand plan announced this week.
Talent wars: How media is fighting back against tech firms in the battle for talent
18 March 2015 - As industry leaders warns of a decline in global agency talent, how are media businesses reinventing themselves to stem the flow of staff defecting to technology companies? Mike Fletcher investigates.
Motoring towards a new future: What self-driving cars will mean for media
11 March 2015 - The automotive and media industries are colliding to create new immersive, content-rich environments. What are the implications for advertisers? Alex Brownsell examines the possibilities.
From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US
25 February 2015 - Korean technology brands are well established in Western markets, paving a route for other Asian newcomers to follow, but the path to US success for fashion brands is less clear.
The Internet of Things is coming, but are brands and agencies ready?
18 February 2015 - The Internet of Things is set to revolutionise consumers' lives, that much experts are sure. But what impact will it have on brands and agencies? Laura Bracher takes a closer look.
Digital publishers shine the spotlight on UX in the fight against ad blockers
09 February 2015 - A focus on quality over quantity in digital publishing is the only way to tackle the "existential threat" of ad blocking software, writes Alex Brownsell.
How Apple chief executive Tim Cook proved the doubters wrong
29 January 2015 - M&M Global takes a look at the major events which have defined Apple CEO Tim Cook's tenure and led to this week's record profits announcement.
Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far
21 January 2015 - It’s that time of year again when brands throw an obscene amount of their yearly ad budgets into the NFL Super Bowl. M&M Global has chosen its six favourite ads to appear so far.
Native advertising 2.0 beckons, but are consumers ready?
14 January 2015 - No longer the new kid on the block, native advertising has reached maturity. As advertisers increasingly understand the benefits of native content, what comes next? Laura Bracher explores.
Dumb questions about… Verizon’s rumoured takeover of AOL
07 January 2015 - M&M Global explores some of the reasons behind the rumours about Verizon's takeover of AOL that have emerged this week.
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