Features and Analysis
The M&M editorial team brings you their perspective on global marketing issues
Online advertising continues to grow as does LatAm
09 December 2013 - Data from ZenithOptimedia puts internet advertising at second place behind TV
Download the new Festival of Media Intelligence report free
04 December 2013 - Download the Festival of Media Intelligence report on Brands without Borders co-created by Discovery
#FestivalFlashback - Hernan Lopez: Reaching Consumer Zero
18 November 2013 - CEO, Fox International Channels, Hernan Lopez' talk on how to reach consumers in an age of abundance at this year's Festival of Media LatAm revisited
Music ties the knot between advertisers and bands
30 October 2013 - Alison Corbett, Director, Ricall discusses modern music money mechanics.
A new look at customer segmentation in the era of big data
29 October 2013 - Nigel Paice, Managing Director, Customer and Digital Analytics Lead for EALA, Accenture Interactive looks at today’s consumer and their focus.
Brands in Asia struggling with mobile
20 February 2013 - Ninety-percent of Asian marketers believe mobile will play a major role next year, but only 29% have a formal mobile strategy, according to new research conducted on behalf of The Festival of Media Asia.
Laying their cards on the table: On mobile
19 February 2013 - Mobile is truly starting to establish itself in the overall media mix, so M&M Global sat down with four industry experts to discuss consumer appetite for mobile and the opportunities that lie ahead for mobile marketing.
Predictions: What does 2013 hold for media and marketing?
18 December 2012 - As the world of advertising gets more technological, targeted and connected, M&M Global asked industry experts to gaze into their ‘crystal ball’ and share the top media and marketing trends we can expect in 2013.
Laying their cards on the table: On out-of-home
11 December 2012 - It is often regarded as the last bastion of ‘traditional media‘, but outdoor advertising is keeping pace with game-changing digital developments and tying technology with creativity in a bid to facilitate deeper and more exciting consumer engagement.
When two become one
27 June 2012 - The European print industry has transformed itself and embraced the opportunities that the digital age brings. As leading newspaper and magazine brands provide multimedia experiences alongside their print editions, industry leaders believe that the traditional print and new digital sectors are becoming at ease with each other
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