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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

Programmatic industry consolidation: what does it mean for brands and media owners? Programmatic industry consolidation: what does it mean for brands and media owners? 10 December 2014 - The programmatic industry is on an upward trajectory. The wave of acquisitions taking place this year shows that it is a part of our industry that is far from slowing down. But what has been the cause behind this explosion of acquisitions and mergers and what does it mean for brands and media owners? Dumb questions about… Mindshare’s new Search As Signal service Dumb questions about… Mindshare’s new Search As Signal service 05 December 2014 - M&M Global asks the questions you might be too afraid to ask about WPP agency Mindshare's latest service, Search As Signal. From CMO to CEO: how marketers plan on reaching the boardroom From CMO to CEO: how marketers plan on reaching the boardroom 03 December 2014 - A new generation of ambitious marketers are determined to succeed with their predecessors failed, by reaching those by sought-after CEO and MD roles, writes Alex Brownsell. Helping brands to understand the language of content Helping brands to understand the language of content 27 November 2014 - Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research. Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot 20 November 2014 - Take a look at the top 20 most shared online ads of 2014, from John Lewis's '#MontyThePenguin' to 20th Century Fox's 'Devil Baby Attack'. A four-step guide to winning marketing and media award submissions A four-step guide to winning marketing and media award submissions 19 November 2014 - M&M Global offers a four-step guide to succeeding in the hazardous and competitive world of marketing and media awards. Shoppable media: how commerce is set to revolutionise global media Shoppable media: how commerce is set to revolutionise global media 12 November 2014 - A H&M TV ad starring a semi-naked David Beckham heralded the arrival of a new era of shoppable media - or did it? Alex Brownsell examines the opportunities for brands and media owners. Dumb questions about… Criteo’s cross-device personalised marketing solution Dumb questions about… Criteo’s cross-device personalised marketing solution 30 October 2014 - M&M Global asks all the questions you might be too polite to ask about Criteo's new cross-device personalised marketing solution. Brands to take the initiative in Mexican battle with obesity Brands to take the initiative in Mexican battle with obesity 27 October 2014 - Despite Mexico being predicted by Goldman Sachs to become the world’s fifth largest by 2050, it is a country dogged by issues surrounding obesity. Ana Valdespino from TNS Mexico explores how brands are now rethinking their marketing strategies to tackle such issues. Opportunity knocks for advertisers in the global 'decade of mobile' Opportunity knocks for advertisers in the global 'decade of mobile' 15 October 2014 - Advertisers have barely scratched the surface of potential when it comes to mobile marketing, especially in emerging markets in Asia and Latin America, writes Mark Banham.
 


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