Features and Analysis
The M&M editorial team brings you their perspective on global marketing issues
What does the media industry need to hear from Snapchat CEO Evan Spiegel?
18 June 2015 - Publicity-shy Snapchat CEO Evan Spiegel is speaking at this year's Cannes Lions festival. We asked industry leaders what they hope to hear during his keynote.
Who is responsible for gender diversity in the industry?
17 June 2015 - Speaking at Dow Jones’ Women in Media 2015 event in London, three female leaders in the industry from HSBC, Dow Jones and ZenithOptimedia discussed how women are portrayed in the industry, and who is responsible for achieving gender diversity in the workplace.
M&M Global Awards 2015: Meet the judges
03 June 2015 - With the deadline to enter the M&M Global Awards fast approaching, here’s a snapshot of this year’s judging panel.
Fast-forwarding to the future: using social and search to predict what’s coming next
03 June 2015 - Marketing teams often lack the information they need to react to events in real time. If a new advertising campaign isn't creating much buzz, should the marketing team step in and change the campaign? TNS global comms boss Rosie Hawkins explores.
Why are the world's biggest advertisers reviewing their media accounts?
27 May 2015 - When two or three global advertisers simultaneously place their media accounts up for review, it might be a coincidence. But when almost a dozen call a pitch within a few months, something more fundamental must be going on.
Creative tension? It's time to embrace the possibilities of programmatic
17 April 2015 - Ditch any nostalgia for the 'Mad Men' era of advertising - the rise of automation is a creative opportunity which too few in the industry are properly exploring, writes Alex Brownsell.
Dumb questions about… Meerkat and Periscope
08 April 2015 - M&M Global explores what's going on behind the hype around live-streaming apps Meerkat and Periscope.
Orange aims for brighter global future with ‘essential’ new brand plan
19 March 2015 - Orange is hoping to forge close relationships with customers by delivering what is “essential” to each individual, as part of a new brand plan announced this week.
Talent wars: How media is fighting back against tech firms in the battle for talent
18 March 2015 - As industry leaders warns of a decline in global agency talent, how are media businesses reinventing themselves to stem the flow of staff defecting to technology companies? Mike Fletcher investigates.
Motoring towards a new future: What self-driving cars will mean for media
11 March 2015 - The automotive and media industries are colliding to create new immersive, content-rich environments. What are the implications for advertisers? Alex Brownsell examines the possibilities.
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