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Features and Analysis

The M&M editorial team brings you their perspective on global marketing issues

How Apple chief executive Tim Cook proved the doubters wrong How Apple chief executive Tim Cook proved the doubters wrong 29 January 2015 - M&M Global takes a look at the major events which have defined Apple CEO Tim Cook's tenure and led to this week's record profits announcement. Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far Puppies, glue brands and avocados: what we know about Super Bowl XLIX ads so far 21 January 2015 - It’s that time of year again when brands throw an obscene amount of their yearly ad budgets into the NFL Super Bowl. M&M Global has chosen its six favourite ads to appear so far. Native advertising 2.0 beckons, but are consumers ready? Native advertising 2.0 beckons, but are consumers ready? 14 January 2015 - No longer the new kid on the block, native advertising has reached maturity. As advertisers increasingly understand the benefits of native content, what comes next? Laura Bracher explores. Dumb questions about… Verizon’s rumoured takeover of AOL Dumb questions about… Verizon’s rumoured takeover of AOL 07 January 2015 - M&M Global explores some of the reasons behind the rumours about Verizon's takeover of AOL that have emerged this week. Programmatic industry consolidation: what does it mean for brands and media owners? Programmatic industry consolidation: what does it mean for brands and media owners? 10 December 2014 - The programmatic industry is on an upward trajectory. The wave of acquisitions taking place this year shows that it is a part of our industry that is far from slowing down. But what has been the cause behind this explosion of acquisitions and mergers and what does it mean for brands and media owners? Dumb questions about… Mindshare’s new Search As Signal service Dumb questions about… Mindshare’s new Search As Signal service 05 December 2014 - M&M Global asks the questions you might be too afraid to ask about WPP agency Mindshare's latest service, Search As Signal. From CMO to CEO: how marketers plan on reaching the boardroom From CMO to CEO: how marketers plan on reaching the boardroom 03 December 2014 - A new generation of ambitious marketers are determined to succeed with their predecessors failed, by reaching those by sought-after CEO and MD roles, writes Alex Brownsell. Helping brands to understand the language of content Helping brands to understand the language of content 27 November 2014 - Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research. Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot Top 20 most-shared ads of 2014: Activia claims top spot with Shakira spot 20 November 2014 - Take a look at the top 20 most shared online ads of 2014, from John Lewis's '#MontyThePenguin' to 20th Century Fox's 'Devil Baby Attack'. A four-step guide to winning marketing and media award submissions A four-step guide to winning marketing and media award submissions 19 November 2014 - M&M Global offers a four-step guide to succeeding in the hazardous and competitive world of marketing and media awards.
 


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