International Media Zone Profiling the international media owners

campaigns

Sprite – Camouflage When your brand message is an abstract concept such as authenticity and self-expression, getting that across in a 30-second ad spot for a global audience is not easy. Sprite claims to have attacked the challenge by covering actors with 225kg of body paint. Burj Al Arab – Leave the Ordinary Behind In the inaugural year of the BRAVES brand video awards, which recognise high-quality video advertising, the Jumeirah Group scooped two prizes in the campaign category, winning Best Adaptation of a TV Ad and the Grand Prix award for its ‘Leave the Ordinary Behind’ campaign. Mediacom – ‘Tea Time – Muslims, your nice neighbour next door’ Norway’s Antirasistisk Senter exploited the nation’s love of tea in a campaign by Norwegian agency Dinamo Reklamebyrå and Mediacom to fight anti-Islamic sentiment. It swept the board at The Festival of Media Global Awards this year. By David Hing Doritos – ‘Crash the Super Bowl’ Doritos has proved that you don’t need a massive Hollywood-scale budget to create successful and memorable ads with its ‘Crash the Super Bowl’ crowdsourcing competition. Axe – ‘Unleash the Chaos’ Unilever’s global campaign marks the arrival of its Axe Anarchy fragrance, the Axe brand’s first fragrance available in versions for men and women. Levi's - 'Go Forth' For the first time in Levi’s 138-year history, the clothing retailer introduced a global creative platform, ‘Go Forth’, which kicked off with a global marketing campaign.