This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.

News

Online video drives consumer purchasing

10 December 2012
Online video drives consumer purchasing

Forty-six percent of internet users in the UK watch brand-related online videos every week, according to Visibility IQ’s Social Video Report 2012.

The study, conducted by Entertainment Media Research, showed that of consumers who watch product demonstration videos, 96% are likely to consider purchasing the item afterwards. Almost six in 10 (57%) have actually gone on to buy the item after seeing it in an online video.

Seven in 10 (71%) have purchased items twice or more over the last year after seeing a video promoting a product or service  and 40% of males aged between 20-34 have bought at least five items after watching product videos.

More than half of those surveyed stated that after watching brand-related content, they are likely to share it with friends who they consider might be interested. After watching an informative or entertaining video, 54% would always/sometimes visit the brand website and 37% would write a positive comment about the video.

Overall, the survey found that 78% of UK internet users aged 15-64 watch an online video every week. Sixty-seven percent of internet users will use YouTube to find videos, followed by Facebook (56%) and Google (52%).

The most popular videos to view are personal interest and hobby videos, watched by more than half (54%) of internet users each week, followed by new stories (48%), music videos (45%) and movie/book trailers (37%).

Males aged 15-34 are the most frequent viewers of online videos, with 81% watching videos on a daily basis. Seventy-three percent of females aged 15-24 watch online videos each day and 78% of students.  

Jenni Baker, London

Comments  

Add comment

You must be signed in to comment. Click here to sign in

Email

Close [x]


The Shortcut

Sign up for your weekly fix of global media and marketing news and insights.