Mobile viewing scores over TV
15 October 2012
Fifty-seven percent of UK residents view more content on laptops, tablets and mobiles than on their TV sets, according to a study by Blinkx.com.
Among the 18-24 year-olds, 75% view more content on mobile devices than on TV or a desktop computer, highlighting their reliance on a plethora of devices to watch content, the study further reveals.
With connected TV on the rise, and 34% of people accessing content on demand through their TVs, the way users consume and demand content has fundamentally changed.
The study further states that whether it is Facebook delivering a constant feed of stories or Twitter keeping users up-to-date with followers and trends, social networks are playing an increasingly influential role in online behaviour.
Two thirds (63%) of 18-24 year-olds rely on recommendations by others via social media to find content they are interested in, and 42% search for information from video content.
“We use search as a starting point less often, and instead, we have become comfortable scanning and processing long streams of information - Facebook pages and Twitter feeds - and increasingly, we’re accessing that content through tablets and smartphones,” says Blinkx chief technology officer Matt Scheybeler.
In another development, Blinkx has launched a new video search designed to enhance its user discovery and viewer experience.
“Emarketer forecasts that by in 2016 there will be 1.3 billion online video viewers,” says Blinkx chief executive Brian Mukherjee. “We have transformed our flagship consumer product to deliver a personalised experience that enables users to discover and watch video from any device with a consistent look and functionality.”
Devina Joshi, London