profile

Founded in 1995, eBay has more than 65 million unique users per month in Europe alone. As an advertising platform, it offers a large and engaged online audience who are receptive to brand messaging. eBay’s multinational advertising team provides brands with a centralised service to engage with audiences based on contextual knowledge and consumer insight. A recent development has been the identification of four key vertical channels: fashion, tech, motors, and home & garden. For 2012, momentum in the mobile space will continue, together with the development of ‘brand channels’ that will allow advertisers to drive dialogue between consumers and their brand.

Targeting options

Transactional, pricepoint, gender, age, postcode, time/day, buyer/seller, behavioural, category, keyword