CBS Outdoor International

profile

CBS Outdoor operates across four continents, providing advertisers with coverage across vast geographies utilising multiple media forms. It has assets in billboards, transit media and digital out-of-home, along with the retail and street furniture sectors. The company’s client list consists of blue-chip advertisers as well as local brands that want to reach audiences on the move in key cities across the globe. CBS Outdoor International has launched partnerships with Westfield Stratford City and One New Change in London, as well as Dundrum in Dublin, to provide digital assets for the new generation of European urban shopping malls. These contracts, alongside the Westfield White City partnership, make it the world leader in digital retail outdoor advertising. In 2012, CBS Outdoor will continue to invest in independent research, such as its Europe on the Move survey, to gain outdoor audience insights.

markets present in

France, Ireland, Italy, Netherlands, Spain, UK

flagship sites

Paris’ Opera Garnier and national billboard packages on illuminated and scrolling billboards in France; digital mall network on HD LCDs and digital escalator panels (DEPs) and transit – aircoach rear and domination in Ireland; two square metres billboard and digital rail network on HD LCDs at Rome’s Fiumicino Airport station in Italy; NS Dutch railways and national billboard packages in the Netherlands; large-format spectaculars and illuminated billboards across top-tier cities in Spain; digital retail, National Bus network and London Underground in the UK.

key distribution countries