National Geographic Channel
Owners: News Corp (52.5%), Nat Geo (26.5%), BSkyB (21%)
Gross household distribution: 72.8m
Full-time household distribution: 72.8m
Website:
www.natgeotv.com www.natgeotv.com/mediakit
PROFILE
National Geographic Channel (NGC) delivers factual programmes to an upmarket audience keen to expand their knowledge of the world. The full portfolio of channels – NGC and NGC HD, Nat Geo WILD, Nat Geo WILD HD and Nat Geo Adventure – are dedicated to exploration, conservation and education, with programming and profits that directly support the NG Society’s non-for-profit mission. In 2011, NGC created its first 3D production, Meerkats 3D, and a further raft of 3D content will hit NGC screens in 2012. February 2012 will see the launch of a NG Society-led global initiative, ‘Big Cats’, raising awareness about the decline in big cat populations.
SERVICES
National Geographic Channel acts as a gateway to the NG brand and to other News Corp properties, including Sky Media and Fox Entertainment Channels.
NON LINEAR OPPORTUNITIES
Content creation, mobile, interactive TV, online, outdoor, events, sponsorship, clothing, exhibitions, licensing, imaging and custom publishing
REACH
Household Penetration
Distribution outside Europe Middle East & Africa
| 3.7
|
| North America | 76.3
|
Asia-Pacific
| 187.1
|
Latin America
| 42.6
|
Web Traffic | EMEA | 1.5m |
| Global | 4m |
Measurement and Research
Surveys: EMS Peoplemeters: Bulgaria, Denmark, Hungary, Netherlands, Norway, Poland, Portugal, Romania, Spain, UK Proprietary: Bespoke client, cross-platform and online surveys
contact information
Annabelle Canwell
Vice-president, sales and marketing partnerships
t: +44 20 7751 7654
e: annabelle.canwell@fox.com
Sophie Walker
Senior account director
t: +44 20 7751 7656
e: sophie.walker@fox.com
Sophie Thompson
Account director
t: +44 20 7751 7658
e: sophie.thompson@fox.com
NB All data provided by the Media Owner
Key Advertisers
Panasonic, Star Alliance, Rolex, Tourism Ireland, Samsung, HSBC, Qatar Airways, Hyundai, Canon, Sony