IPG Mediabrands has appointed Thomas Jamet as chief executive for France, a key market for the global media network.

According to a company statement, IPG Mediabrands France has been looking to appoint someone who can “provide a vision to ensure the development of current operations”.

Jamet was noted “for his leadership qualities, expertise in client management, strategy and developing new activities”.

Formerly director of strategy at ZenithOptimedia – as well as being the founder and chairman of the content marketing entity Moxie since 2012 – Jamet will be responsible for revitalising Mediabrands’ operations in France and reinforce the group’s focus on innovation.

Jim Hytner, chief executive at IPG Mediabrands G14 said: “[Jamet] will bring a new perspective to agency operations at Initiative and UM, as well as our digital agencies, and I am confident he will succeed in his mission to ensure an optimum level of service and innovation for our clients.”

Jamet added: “Our media agencies need to have greater influence on their clients’ performance indicators through a clever combination of strategy and content creation.”