IPG Mediabrands chief executive Henry Tajer has continued his recruitment drive at the agency group, appointing media auditor Charles Godbold to the post of global director of Media Intelligence Systems.
Based out of Mediabrands’ London office, Godbold will oversee the real-time monitoring and benchmarking of TV and digital trading to help “optimise client investment”.
Godbold, who is currently based in Sydney, has previously founded two media auditing and analytics businesses, Media Pilot and Mediasenz.
Tajer said: “Hiring someone of [Godbold’s] calibre is undoubtedly a coup for us and his appointment brings us the dual advantage of world-class knowledge, combined with world-class benchmarking technology. This propels us forward to offer ever better solutions for our clients.
“His hire is the epitome of our business philosophy to place the best people in key roles to further strengthen and differentiate Mediabrands offerings in the rapidly-changing field of media. Quite simply it makes us a more dynamic organisation.”
Godbold added: “Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques, with the advantage that we can seamlessly dovetail our technology with other Mediabrands innovations.”
Godbold is the experienced media executive to join Tajer’s new-look management team at Mediabrands. Earlier this month, he hired Starcom MediaVest Group’s John Sintras, while in June he promoted long-serving executive Jim Hytner to the role of global chief operating officer.