Dentsu Aegis Network’s digital performance agency iProspect has announced the appointment of Iyad Tibi as regional general manager. By Zaira Lakhpatwala.
Tibi will play a pivotal role in the agency’s evolution, working to diversify and develop its service offering while driving regional expansion.
This role sees him returning to iProspect, where he previously held the position of search director, after four years heading Reprise MENA. With over 14 years of pure digital experience in branding, direct response, strategy planning and execution, operations management and technology on-boarding, he brings a wealth of regional knowledge and expertise.
With a focus on digital performance marketing, he has worked with some of the region’s leading agencies including DigitasLBi and Flip (Publicis.Sapient).
In his new position, Tibi will report directly to Michael Nederlof, CEO of Dentsu Aegis Network MENA and will focus on expanding iProspect’s product offering, winning new business and sustaining organic business growth across key clients including General Motors, Mastercard, Microsoft and Philips.
He will also be tasked with scaling the newly launched iProspect operations in Saudi Arabia and Egypt where iProspect has introduced a complete suite of digital marketing services to market, including search optimisation, performance, content, online customer conversion strategies, comparison shopping engines and social.
Tibi will spearhead the regional iProspect management team, which is led by Ozal Ergen in the UAE, Ruark Williams in Saudi Arabia and Mourad Elsioufi in Egypt.
Michael Nederlof, CEO Dentsu Aegis Network MENA, said in a press statement: “We are excited to have Iyad back with iProspect. His extensive experience, collaborative leadership style and entrepreneurial business spirit will be a great asset in our capability progression and expansion plans for iProspect MENA.”
Tibi added: “Driving integrated business performance solutions for some of the world’s largest brands is something I’m experienced in and it’s great to be back leading iProspect’s regional operations.
“I am excited to start fostering a pioneering culture at iProspect MENA, delivering measurable success for our clients and building iProspect into the region’s leading digital performance marketing agency.”