WPP-owned global ad agency J. Walter Thompson has agreed a deal to acquire a majority stake in Lebanese creative digital agency Cleartag.
Founded in 2000, Cleartag operates in both Lebanon and the United Arab Emirates, digital consulting, user experience, advertising and campaign services.
The agency employs around 65 people in Beirut and Dubai, and its clients include Toyota, Samsung and Lurpak.
Cleartag’s unaudited revenues for the year ended 31 December 2014 were $3.6m, with gross assets of approximately $1.5m at the same date of reporting.
The terms of the deal have not been revealed.
According to WPP, the network and its associates now generate revenues of around $400m and employs over 3,000 people in the Middle East.
Set up in 2004, Sydney-based Webling counts Coca-Cola, Google, Acer and Fuji Xerox among its clients. Its revenues for the year ending 30 June totalled A$4.4m ($3.15m).
The agency claims to offer an end-to-end service, covering all digital channels from web and mobile to digital OOH and experiential. Its work has been awarded prizes at the IAB and the Festival of Media Awards.