Landmrk allows brands to place digital content, in real-time into physical locations anywhere in the world.
Business name: Landmrk
Sector: Digital platform / Content Innovation
Based in: London
Regions covered: Worldwide
Landmrk – https://www.linkedin.com/company/landmrk
Strange Thoughts – https://www.linkedin.com/company/4565900
Tom Nield – https://uk.linkedin.com/in/tomwnield
What do each of you do?
Landmrk is a joint venture between Strange Thoughts and We Make Awesome Sh.
Tom Nield is Account Director of Landmrk.
Who are your major backers?
We are a totally bootstrapped company.
What’s the track record?
Our story began with alt-J, who let their fans listen to their new album for the first time in beautiful locations around the world… and legendary rock star Keith Richards, whose super fans unlocked tracks from his new album by visiting locations synonymous with Keith’s past.
Landmrk was recently highlighted as one of the Unilever Foundry 50, and ran a campaign at Cannes Lions that used the platform to highlight a series a beautifully controversial stories from Cannes past.
What do they say and what does this mean?
Landmrk is a flexible white-label platform that enables you to deliver digital content to your audience at specific physical locations. Digital content can be locked to any location in the world – from Trafalgar Square to the top of Everest. When someone enters one of these locations, the content can then be unlocked on their mobile device. When they leave, the content becomes inaccessible again. Supporting a range of digital content including audio, video, tickets, and vouchers, Landmrk delivers content in an exciting and relevant way and produces high levels of engagement.
What makes your company different from its competitors?
Landmrk understands the power of enabling brands to tell their own stories. Our platform is highly customisable.
Who are your clients?
– alt-J / Infectious Music, BMG
– Keith Richards / Virgin EMI, Universal Music
How will your company change the world?
The pairing of digital content and real world experience has never been so apparent. Immersive theatre, experiential cinema and dare I say it Pokemon Go show this understanding and desire.
Landmrk allows brands to create and control their own branded campaigns that pair digital content with physical locations and real world experiences.
Who do you compete with?
Our closest competitors are D2C platforms that allow the overlaying, and connection of content into real world locations.
We feel that we stand apart from these platforms as we aren’t after user bases and email databases, we want to create a robust platform that empowers our clients and their brands, rather than stifles them, and demands co-branded experiences.
Who should be worried?
Everybody should be excited!
If you could choose any investor globally who would it be?
If you could poach any member of staff from any company in the world who would it be?