LAURA KASTORYANO
JOB TITLE: International digital planner
COMPANY: MediaCom
BASED: UK

What drives you to succeed?

Determination. Ambition. Trust. My determination drives me to constantly want to produce great work. I’ve always wanted to be part of a team that produces fantastic results and I’m proud to be part of that. I’m determined to learn from my peers and follow in their footsteps. My ambition to always strive for finding new and innovative ways of connecting with my audiences helps me to stay focused and enthused. My own self-trust helps me succeed. I’m confident I can implement my established skills to help my client and team produce creative work. I trust my own ability and look forward to learning more.

What do you believe are the most important trends in media today?

Understanding audiences’ behaviours, and the developing technology world. People want content centralised, easy to consume and on hand when they need it. Technology has created multiple opportunities and touchpoints for content to be displayed. Media agencies and brands need to understand this media landscape, for it is ever-changing and developing.