The breakfast, only open to brand marketers, will take place on Wednesday 4 November at the Haymarket Hotel, near London’s Piccadilly Circus.
InterContinental Hotels Group (IHG) manager, mobile, social and programmatic Europe, Fabrizio Di Martino will provide the keynote address.
He will discuss how IHG entered the programmatic space, the obstacles it overcame, and how it is successfully engaging customers through programmatic marketing.
Other speakers include Ebiquity chief strategy officer Nick Manning, Oracle Marketing Cloud director, data management platforms, Zuzanna Gierlinska, The Exchange Lab executive chairman Chris Dobson, Telegraph Media Group group sales and trading director Jim Freeman, and M&M Global managing director Jeremy King.
“With the growing demand of brand marketers wanting to educate themselves on marketing technology, and in particular programmatic, this breakfast briefing is a fantastic way for them to learn how to overcome challenges in an open forum environment, alongside their peers.” Phil Guest, SVP International.