Lucky 13: Harjit Badesha, KBH Digital | M&M Global

Lucky 13: Harjit Badesha, KBH Digital

Harjit Badesha, co-founder and managing director at KBH Digital, is the latest participant in M&M Global’s near-legendary Lucky 13 interview series.

Harjit Badesha, co-founder and managing director, KBH Digital
Harjit Badesha, co-founder and managing director, KBH Digital

1 – Summarise yourself in three words

“Optimistic, impatient, resilient.”

2 – What made you want to pursue a career in media and marketing?

“I’ve always been into design and tech. I became involved with computers at a young age, and then got into design using desktop publishing software in the days when that was defined as cutting edge. This led to a job in marketing with a bank and it developed from there.”

3 – Describe your ideal client

“Someone who’s clear on what they want, and happy to talk about why they want it.”

4 – Name your favourite ever campaign

“The Guardian ‘Points of view’ advert. I remember distinctly the first time I saw this many, many years ago; it really stuck in my head. It’s a great example of how good advertising never loses its power.”

5 – Which award win are you most proud of, and why?

“I was head of display at Weve and was heavily involved in developing and launching this product. Overall, Weve won a large number of awards, and as part of the team I was proud of how extensively our ground-breaking work was recognised throughout the industry.”

6 – Who is the best industry speaker you have seen?

“Bob Hoffman – the ‘Ad Contrarian’. A man who tells it like it is regarding the industry.”

7 – Which is your favourite social media platform, and why?

“Facebook – for the simple and obvious reason that it is a convenient and easy way to stay in touch with friends and family around the world.”

8 – Where is your ideal meeting venue?

“The rooftop at Soho House Berlin.”

9 – What is your favourite restaurant?

“Hutong at the Shard – the food and the view are hard to beat separately so impossible to beat when combined.”

10 – What is hot in international media and marketing, and what is not?

“What’s hot? Out-of-home – the world’s oldest medium has got a new lease of life through digital and consumers’ mobile connectivity. What’s not? Digital measurement – some media owners marking their own homework (badly).”

11 – Which industry buzzword would you ban?

“Thought leader.”

12 – Where do you see yourself in 10 years’ time?

“Back in Europe?”

13 – Finally, who would play you in a movie of your life?

“Based on recent delays at airports, probably Tom Hanks in a sequel to The Terminal!”

Tom Hanks in 'The Terminal'
Tom Hanks in ‘The Terminal’
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