Former equestrian professional Lenah Ueltzen-Gabell – now executive vice president, Europe and the Middle East at Wasserman – is tired of talking about ‘Millennials’.

1- Summarise yourself in three words.

“Moving too fast.”

2- What made you want to pursue a career in media and marketing?

“I was on a path to enter the successful business that my father built, but one day in business school it hit me that I wanted to work in something that had the power to move people emotionally to escape or to act.

“I realised that marketing, live events with sports and music in particular were the answer for me. Not only is the industry a great equaliser but – particularly live events – have the power to bring back the joy and excitement of youth and enjoying the moment. Wasserman is focused on harnessing this very power of culture to drive results for brands and revenue for rights holders.”

3- Describe your ideal client

“Smart, ambitious and bold with the confidence in the team to make decisions and stay on course to truly make a difference. We are fortunate to work with the best talent, brands and properties in the world and our sole focus is on providing them with fresh ideas, honest feedback and a united belief in one another.”

4- Name your favourite ever campaign.

“All of the London 2012 campaigns were great as you really felt the heart of a nation rally around the Olympics. However, if I had to pick one it would have to be British Airways: it wasn’t afraid to be controversial, it went against its primary service and told us ‘Don’t fly. Support Team GB and Paralympics GB.’ I also liked Channel 4/Paralympics ‘Super Heroes'; it changed the way the world views the tournament and its athletes.”

5- Which award win are you most proud of, and why?

“SportBusiness Journal’s Forty Under 40. I was nominated by my colleagues both within Wasserman and the industry, which was validation for the mad world we all live in where two days are never the same!”

6- Who is the best industry speaker you have seen?

“There are a few in our industry. But hands down the best speaker I have ever experienced is former US President Bill Clinton.”

7- Which is your favourite social media platform, and why?

“Instagram, because it allows you to show rather than tell and share your experiences as you see them with friends, family and like-minded folks around the world. We really believe in the power of social and influencers, which is part of the reason we acquired social media agency Laundry Service last year and launched Cycle, our global media network made up of the world’s top influencers.”

“We are seeing an increasing amount of collaborations and budgets being shared between sports and culture to achieve brand goals”

8- Where is your ideal meeting venue?

“Before entering our industry, I was a professional equestrian, so it’d have to be on the back of a horse.”

9- What is your favourite restaurant?

“Coya London as it always reminds me of a trip to Machu Picchu I took a few years back with some very dear friends at a crossroads in my life.”

10- What is hot in international media and marketing, and what is not?

“Over the past few years, we have really seen the line between sports and culture getting blurred which is very interesting from a marketing perspective. Brand sponsorships aren’t as siloed as they once were and sports is now as big of a player in the lifestyle sector as music, film, tech and fashion is.

“We are seeing an increasing amount of collaborations and budgets being shared between sports and culture to achieve brand goals, which means there is a lot of potential for us as marketers to uncover new opportunities for our clients.”

11- Which industry buzzword would you ban?

“‘Millenials.’ I have sympathy amongst a few of my colleagues. As my colleague Ben says, ‘They are just young people!'”

12- Where do you see yourself in 10 years’ time?

“Enjoying a life filled with friends and family who inspire me to try new things and tackle new challenges at work and play.”

13- Finally, who would play you in a movie of your life?

“Amy Schumer, because you just can’t take yourself too seriously!”