Lucky 13: Torie Chilcott, Scoota | M&M Global

Lucky 13: Torie Chilcott, Scoota

The industry is talking a lot of hot air about creativity but doing nothing about it, according to Torie Chilcott, co-founder of Scoota.

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1 – SUMMARISE YOURSELF IN THREE WORDS.

“Determined, fun, happy.”

2 – WHAT MADE YOU WANT TO PURSUE A CAREER IN MEDIA AND MARKETING?

“As a kid I was determined to have a career in TV as watching telly was one of my favourite pastimes as a kid. Working in marketing and technology came about naturally as the content world evolved.”

3 – DESCRIBE YOUR IDEAL CLIENT.

“Confident, visionary and knowledgeable.”

4 – NAME YOUR FAVOURITE EVER CAMPAIGN.

“Tippex – The Bear.”

5 – WHICH AWARD WIN ARE YOU MOST PROUD OF, AND WHY?

“Everywoman’s Technology Woman of The Year. The other candidates were off-the-scale amazing and I was genuinely surprised and honoured to win.”

6 – WHO IS THE BEST INDUSTRY SPEAKER YOU HAVE SEEN?

“Felix Barrett, founder of Punchdrunk. He is crazy talented, creative, passionate and unexpected.”

7 – WHICH IS YOUR FAVOURITE SOCIAL MEDIA PLATFORM, AND WHY?

“I love Facebook. I know it makes me old but I love the chat that goes with it and really enjoy the weird, wonderful and emotional that appears on my timeline.”

8 – WHERE IS YOUR IDEAL MEETING VENUE?

“I love walking and talking so a walk across Hyde Park would be perfect.”

9 – WHAT IS YOUR FAVOURITE RESTAURANT?

“Dim Sum A Go Go in NYC!”

10 – WHAT IS HOT IN INTERNATIONAL MEDIA AND MARKETING, AND WHAT IS NOT?

“What is really hot is a deepened understanding of the emotional needs of the online audience. What is not is the inconvenient truth of ad blockers, and how the industry is talking a lot of hot air about creativity but doing nothing about it.”

11 – WHICH INDUSTRY BUZZWORD WOULD YOU BAN?

“There are so many I am really struggling to name just one. Jargon?”

12 – WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

“Watching telly and having fun.”

13 – FINALLY, WHO WOULD PLAY YOU IN A MOVIE OF YOUR LIFE?

“I would love to say Rebel Wilson but in my heart I know I’m not as exciting as her – so I’ll go with Sharon from [UK soap opera] Eastenders.”

EastEnders

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