Viktoria Degtar, head of EMEA sales at Bloomberg Media, talks about her love of Coca-Cola, sushi and Angelina Jolie.
1 – SUMMARISE YOURSELF IN THREE WORDS.
“Positive, assertive and fun!”
2 – WHAT MADE YOU WANT TO PURSUE A CAREER IN MEDIA AND MARKETING?
“I started to work for a college newspaper selling local business ads and clearly I enjoyed it…”
3 – DESCRIBE YOUR IDEAL CLIENT.
“Smart, collaborative, open minded and innovative.”
4 – NAME YOUR FAVOURITE EVER CAMPAIGN.
“The Coke Happy commercial.”
5 – WHICH AWARD WIN ARE YOU MOST PROUD OF, AND WHY?
“We have won more than 13 industry awards this year which is a record for us. I am very proud of the smart and creative work from the team. We pushed ourselves and delivered innovation, entertainment and value to clients such as UBS.”
6 – WHO IS THE BEST INDUSTRY SPEAKER YOU HAVE SEEN?
“Dana Anderson, the CMO of Mondelez. She’s entertaining, engaging, to the point and an overall fantastic speaker. ”
7 – WHICH IS YOUR FAVOURITE SOCIAL MEDIA PLATFORM, AND WHY?
“Facebook. I love the reminders, and it keeps me close to everyone I’m away from.”
8 – WHERE IS YOUR IDEAL MEETING VENUE?
“The Wolseley. The building is stunning and the food and service is outstanding. I always feel well looked after there. ”
9 – WHAT IS YOUR FAVOURITE RESTAURANT?
“Sushi of Gari in New York’s Upper East Side. ”
10 – WHAT IS HOT IN INTERNATIONAL MEDIA AND MARKETING, AND WHAT IS NOT?
“Thinking locally and executing globally is a current theme, and economic challenges in local markets affecting global business is an ongoing challenge for everyone.”
11 – WHICH INDUSTRY BUZZWORD WOULD YOU BAN?
“Agnostic, offline, thought leadership and programmatic. I just couldn’t pick one! ”
12 – WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
“I hope to spend more time with my family. I spend a lot of time travelling, which is great, but it would also be nice to see my loved ones a little more.”
13 – FINALLY, WHO WOULD PLAY YOU IN A MOVIE OF YOUR LIFE?
“Ideally me, but definitely someone who is determined and who cares about others. Angelina Jolie springs to mind!”
