http://www.mandmglobal.com/mandm-rss-feed.xmlThe latest news and insights from the international media and marketing industry.© 2010 C Squared Holdings Ltd.10Mastercard has partnered with the French Tennis Federation (FFT) in a five-year agreement to become the official payment card of the Roland-Garros tournament.http://www.mandmglobal.com/news/17-05-13/mastercard-in-tie-up-with-roland-garros.aspxFri, 17 May 2013 11:40:06 GMTAuto manufacturer Audi has teamed up with global mobile solutions company Somo to launch its own mobile augmented reality platform, Audi Vision.http://www.mandmglobal.com/news/17-05-13/audi-launches-its-own-mobile-ar-platform.aspxFri, 17 May 2013 11:26:18 GMTGoogle is looking to shorten the path to purchase for brands with the introduction of a new ‘channel gadget’ on YouTube that allows shoppers to purchase goods directly from within a video.http://www.mandmglobal.com/news/17-05-13/youtube-launches-shoppable-video-gadget.aspxFri, 17 May 2013 10:53:07 GMTSmartphone penetration in the UK has reached 67%, with more than 33.4 million Brits now owning a smartphone, according to the latest Comscore figures.http://www.mandmglobal.com/news/17-05-13/young-brits-more-likely-to-recall-mobile-adve.aspxFri, 17 May 2013 09:36:32 GMTNearly one-quarter (23%) of the population in Great Britain have access to four screens at home (TV, computer, smartphone and tablet), versus just 11% six months ago, according to Kantar Media.http://www.mandmglobal.com/news/16-05-13/tablet-growth-fuels-rise-of-the-four-screen-h.aspxThu, 16 May 2013 11:09:31 GMTHavas Media Group has acquired pan-European data analytics consultancy ElisaDBI as it looks to enhance its connected digital and data capabilities.http://www.mandmglobal.com/news/16-05-13/havas-media-buys-european-data-analytics-firm.aspxThu, 16 May 2013 10:23:22 GMTSamsung is set to dominate prime out-of-home locations across the UK by taking over the biggest holding of large format sites in a year-long advertising push.http://www.mandmglobal.com/news/16-05-13/samsung-in-biggest-ever-outdoor-takeover.aspxThu, 16 May 2013 09:30:00 GMTJaguar is gearing up for the launch of its new F-Type sports car with a global campaign to raise awareness of the brand’s first new sports car model in 50 years.http://www.mandmglobal.com/news/15-05-13/jaguar-launches-global-your-turn-campaign.aspxWed, 15 May 2013 12:16:27 GMTESPN is expanding its existing partnership with Twitter to include the streaming of sponsored sports clips across the social network.http://www.mandmglobal.com/news/15-05-13/espn-in-twitter-tie-up-for-sponsored-sports-c.aspxWed, 15 May 2013 11:36:11 GMTCondé Nast International has reached a licence agreement with ITP Group’s Arab Publishing Partners (APP) to launch Condé Nast Traveller in the Middle East in the next 12 months.http://www.mandmglobal.com/news/15-05-13/cond-nast-traveller-to-launch-in-the-middle-e.aspxWed, 15 May 2013 10:32:28 GMT