Out of Africa, comes brand opportunity

Africa is home to a relatively untapped market of 1 billion people. As its infrastructure grows, so too does interest from marketers. But how do you pitch to a continent where country pride is so evident, Pip Brooking reports.

Pinning hopes on World Cup glory

The journey towards hosting the World Cup in 2010 has not been entirely smooth for South Africa, but with a year to go the halo effect the event is having on adspend is already being felt. Michelle Meyjes reports

How to make the most of China

It’s where growth is to be had, but it often takes an insider’s help to achieve success

Ad growth unites fragmented region

The region’s ad industry is poised for a strong recovery and is well placed to take advantage of the growth of pay-TV, an expanding print sector and advances in mobile and online technology, writes Martina Mackintosh

The bright side to a bleak picture

Japan, along with other Asian markets, is feeling the economic pinch. Adspend is predicted to continue falling this year. But the tough times are bringing opportunities to negotiate discounted deals. Guy Hearn reports

Japanese might defies the slowdown

The traditional powerhouse of Asia may have gone into decline but strong media consumption and positive consumer attitudes are keeping the neon signs alight. Olivia Solon reports.

More than a launch pad into Asia

It may be small but Singapore is on its way to becoming a true global player. Barry Cupples reports.

Learnings of Glorious Nation

Russians often accuse Westerners of believing that bears roam the Moscow streets. If we do not understand Russia, what about the ex-Soviet Republics? Gareth Brown reports.

TV competition sends right signals

The rapid rise in the Indian TV market has seen consumers enjoy unprecedented choice, while advertisers benefit from competitive rates and innovative creatives. Pip Brooking reports

Variety is spice of life in Indian sector

With 7,000 daily newspapers and 71,000 magazines, the diversity of the Indian print market reflects its dominance in adspend. Pip Brooking reports.

An upwardly mobile trend

Korea is a leader in advanced technology, but far less innovative when it comes to using it for marketing. Greg Brooks reports.

Middle East: wealth of opportunity

Although certainly not exempt from the economic slowdown, the Middle East region is full of great media potential, particularly in terms of it increasing its digital output and filling out its creative executions. Olivia Solon reports.

The push for greater accountability

As the UAE deals with the fallout from the real estate slump and the resulting decline in print and outdoor adspend, clients have started calling on marketers for a much greater focus on return on investment. Kevin Rapose reports

Digital earns its seat at head of table

With the TV analogue network no longer operational, households have rushed to embrace digital and people’s new viewing habits and interest in more targeted channels are changing the media landscape. Päivi Aalto reports.

Hard going in freesheet war

The country’s two leading publishers have suffered heavy losses thanks to their ongoing battle for in the free newspaper market. Johan Lindström reports.

Change is the name of the game

The Danish advertising industry may be experiencing strong growth, but this has come with a lot of changes – with some parts of the sector undergoing ups and downs. Claus Gilbert Clausen reports.

Polishing up on integrated comms

Communication based on engagement has to be the next move, as consumers switch off the TV and turn to the internet for information. Anna Lubowska reports.

Big business adds polish to sector

The Polish media landscape is being shaped by in which international players vie for dominance. Piotr Ruszak reports.

Sick man of europe in need of boost

High unemployment rates and levels of household debt have left Portugal’s economy lagging behind many of its southern European neighbours – although low media costs have made it an attractive market. Olivia Solon reports.

Free titles on target for Italian media

The rise in popularity of free newspapers and the country’s success at the football World Cup have helped drive the growth in advertising expenditure, despite a predicted gloom in the Italian economy. Olivia Solon reports.

Celtic tiger still has a little bite left

Despite broadband access remaining a problem for Ireland – with penetration rates lagging behind parts of Europe – the country’s traditional media continues to flourish in an uncertain climate. Olivia Solon reports

Small country, controlled budgets

European elections cast more attention on Belgium than anything else. It is a peculiar market with little other strength on the Continent, but what does this mean for its inhabitants and their buying habits? Bruno Liesse reports.

A story of sectors shifting spend

The global economic climate has cast an eye over patterns of advertising spend everywhere. Belguim is a market that has seen pronounced differences from month to month already this year. Nelleke Kollqaku and Remi Boel report.

Netherlands’ high set for comedown

A booming economy and an inroads in internet connections has seen adspend at an all-time high. But,the first seeds of consumer doubt are showing. Micheal Van Os reports.

Record adspend fuels print optimism

Netherland’s newspapers and magazines reported healthy rises in adspend in 2007, but can this growth can be sustained this year. Michael Van Os reports.

Full of eastern promise

Rising markets in eastern Europe are causing with international investors getting excited. Jo Bowman reports.

Turkish delight for print sector

Thanks to the desirability of its audience, Turkey’s newspaper market is attracting foreign investment. Olivia Solon reports.

Global investment turns to Turkey

Turkish media is predicted to go from strength to strength in the next few years as foreign advertisers see the country as an appealing destination. Olivia Solon reports.

Digital vision far from clear

The threat of a TV ad market monopoly and complications to its digital ambitions have led to an uncertain landscape in the Czech Republic. Marek Svodoba reports.

Russian TV makes all the right signals

With a population of 143 million and a reach of 99%, TV remains the favoured choice for Russian advertisers. Irina Edemskaya reports.

Russia moves out of the red

The days of Russia being portrayed as the West’s poor relation are long gone as consumers increasingly look to premium products. Kirill Matveev reports.

Ad ban to change industry dynamics

Dominique Delport gives the lowdown on the advertising ban on public service television in France and explains what it now means for the country’s TV channels, media owners and advertisers and how the industry is coping.

One big, extended family

Faced with falling circulation and rising print costs, the paid-for sector is turning to brand extensions to survive. Is the strategy paying off? Isabelle Musnik reports.

The morning press gets wake up call

The morning press throughout the Scandinavian region is fighting hard to stay strong and remain front of mind with a raft of initiatives as competition from online news sites, freesheets and out-of-home gets ever fiercer. Urban Hilding reports

Different strokes, different folks

With scale and brand strength having little impact in the Nordic countries, advertisers need the right strategy and tools to get their presence noted in the localised markets. Jon Ross reports.

Digital kicks traditional into touch

Traditional media is taking a battering as media spend continues its downward spiral and online and digital offerings continue in their ascendancy, but it is not going down without a fight. Eduardo Madinaveitia reports.

In real danger of boiling over

Has the sector already reached saturation point, or is it still large enough to sustain its freesheet growth, albeit at the expense of paid-for newspapers? Rafael Urbano reports.

Media braces itself for sharp slump

As elsewhere in Europe and beyond, the German market faces a challenging economy, and its media is by no means immune. Christof Baron reports.

Tightening the communication noose

With consumer confidence taking a nose dive, German advertisers are facing uncertain times and are having to find ways to reduce budgets. Birgit Konrad reports

Its sweet and sour for print sector

Despite the newspaper market experiencing tough market conditions the magazine sector appears more buoyant. Johan Lindstrom reports.

Sweden opens up its digital doors

With internet and mobile penetration sitting at healthy levels in Sweden, advertisers are increasingly turning to these new mediums for their marketing activities. Urban Hilding examines how traditional media is responding

Take a leaf from brand Obama’s book

After harnessing the power of new media to win the presidential election campaign, Obama’s administration is destined to use the interactive space just as cleverly during the economic recovery plan. Laura Desmond reports.

Advertisers play the numbers game

Television’s biggest extravaganza is the annual Super Bowl, but does the hype in the run-up to this year’s event and the staggering ad rates indicate anything about advertisers and the wider US economy. Brad Adgate reports.

Brazilian sectors play it by the rules

Strict rules and regulations governing the way media is traded have seen Brazil develop in a different direction to the rest of the world. But, as Adrian Pennington reports, these shortcomings haven’t seemed to have affected growth. Pip Brooking reports.