Media and Marketing, for the inside track on international media and advertising

CHINA (including HONG KONG)

How to make the most of China

08 February 2010

It’s where growth is to be had, but it often takes an insider’s help to achieve success

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Ad growth unites fragmented region

17 August 2009

The region’s ad industry is poised for a strong recovery and is well placed to take advantage of the growth of pay-TV, an expanding print sector and advances in mobile and online technology, writes Martina Mackintosh

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Learning to tame the Chinese dragon

28 August 2008

Chinese consumerism is growing and brands are diving in to reap the benefit, but marketers should still tread carefully. Marc Mendoza reports

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From global to pan-regional to local

27 October 2008

Western media companies are looking to make inroads into Asia. But has the region’s appetite for Western content reached saturation? Robin Hicks reports.

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When east is east and west is west

27 October 2008

The surfacing of a middle class in traditionally poor countries such as China and India is prompting international advertisers to take a local approach and make communications relevant through their execution. Robin Hicks reports.

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Hong Kong: An ever changing media landscape

23 November 2007

The battle for ad revenue is heating up, with the arrival of IPTV, several new freesheets and a shake-up of free-to-air networks. Jo Bowman reports.

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When tiger meets dragon

21 November 2007

Ten years after the handover, China and Hong Kong view each other as both partner and competitor, with the mainland picking up on capitalist skills. Olivia Solon reports.

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Large claims, little substance

21 November 2007

Publishers and advertisers alike are reluctant to challenge over-inflated circulation claims for fear of jeopardising their relationship and losing face. Alex Abplanalp reports.

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Beijing ready to run a tight sponsorship

21 November 2007

Keenly policed media coverage around the 2008 Olympics means that advertisers need to really identify where they can best invest. Ian Gee reports.

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Building on a golden opportunity

13 November 2007

China is becoming increasingly affluent, and the country could be a real treasure trove for brands, if they approach it properly. Jo Bowman reports.

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Dynamic Hong Kong aims for growth

28 August 2008

Hong Kong has taken somewhat of a back seat to China and India as of late. But, how does it compares to other territories in the region? Pip Brooking reports.

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Local agencies show their ambition

12 May 2008

A study has revealed that as the fast-growing local agencies in China become stronger and more professional, they are increasingly looking to take business away from the multinationals. César Vacchiano reports.

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LATEST NEWS

Your search for Country = China and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:

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NEWS

WPP invests in digital

(20 July 2010)

WPP Digital has invested in China-based digital ad measurement company Moment Systems.

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NEWS

Lower-tiers deserve attention in China

(13 July 2010)

Better targeting of lower-tier consumers can help foreign and domestic brands grow in China, a report from GroupM China has revealed.

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NEWS

Social media continues to rise

(13 July 2010)

Rapid online growth in Asia Pacific means that now three-quarters of the world’s population are accessing social media websites, according to Nielsen.

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NEWS

Apple strengthens presence in China

(12 July 2010)

Apple has extended its Chinese offering with the opening of its second store in the country.

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NEWS

Publicis Groupe in Chinese buy

(12 July 2010)

Publicis Groupe has successfully acquired Chinese full-service ad agency G4 to strengthen its local offering in the emerging market.

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