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Country Profile

  

Click Here for TGI consumer insights from India.

India
 
 
Area: 3,287,590 sq km
 
Population: 1.16 bn
 
Capital City: New Delhi  
 
Language: English (language of commercial communication), Hindi (national language), 21 other official languages
 
Currency: Indian rupee
 
Government: Federal Republic
 
GDP per head: $2,800
 
Annual Growth: 6.6% 
 
Dialling Code: +91
 
Internet Country Code: .in
 
Internet Users: 80 million
 
Television Broadcast Stations: 562
 
Mobile Users: 362.3 million
 
Source: CIA The World Fact book, 2009 (www.cia.gov)
 
 

 

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INDIA

TV competition sends right signals

28 August 2008

The rapid rise in the Indian TV market has seen consumers enjoy unprecedented choice, while advertisers benefit from competitive rates and innovative creatives. Pip Brooking reports

(more)

Variety is spice of life in Indian sector

28 August 2008

With 7,000 daily newspapers and 71,000 magazines, the diversity of the Indian print market reflects its dominance in adspend. Pip Brooking reports.

(more)

Packing a crowded house

21 November 2007

With TV revenues and audience fi gures predicted to double, volatile times and rampant fragmentation are forecast before consolidation. Pip Brooking reports.

(more)

Newcomers bring an Indian summer

21 November 2007

A thirst for English-language business news is making the print market an attractive proposition for investors. Pip Brooking reports.

(more)

Between town and country

21 November 2007

In a country with one billion people sharply divided by culture and geography, advertisers face unique challenges in reaching the consumer. Jyoti Kumar Bansal reports.

(more)

LATEST NEWS

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NEWS

CASBAA expands Indian footprint

(26 July 2010)

Asia’s cable and satellite broadcaster association, CASBAA, is due to expand its Indian footprint with the addition of three new members.

(more)


NEWS

Pitch uproar in India

(02 July 2010)

Media agencies are boycotting the Reckitt Benckiser pitch in India.

(more)


NEWS

Emerging markets lead sustainability index

(04 June 2010)

Indian consumers have proved to be the most sustainable, according to a new study by the National Geographic Society.

(more)


NEWS

Vodafone most recalled IPL brand

(01 June 2010)

Post Indian Premier League 3 (IPL3) research shows Vodafone was the most recalled brand.

(more)


NEWS

Vodafone writes down Indian biz

(19 May 2010)

Vodafone has been forced to write down the value of its Vodafone Essar stake from $11.5bn to $8bn, according to its latest financial statements.

(more)


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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM


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DATABASE

Water way to help

Aircel | India | 2009 | Out of Home Ambient

Aircel’s Indian billboard proves a lifesaver.

DATABASE

Story campaign

HP | India | 2009 | Mobile or Internet Press Out of Home

HP Pavilion invites people to tell their unique stories that make their notebooks personal.

DATABASE

Bottled motivation to recycle

Pepsi | India | 2009 | Mobile or Internet Out of Home Ambient

Pepsi create sculptures to encourage recycling in India.

DATABASE

One billion votes

Tata Tea | India | 2008 | Mobile or Internet

Tata Tea launches an initiative to 'awaken’ the youth of India and encourage them to vote in forthcoming elections

DATABASE

India votes

Gillette | India | 2008 | Mobile or Internet TV Press Radio

Gillette gets the men of India excited about shaving, helping its market share in the razor market increase by 35%

DATABASE

Kingfisher for a day

Kingfisher | India | 2008 | Mobile or Internet TV

Beer brand hands ad control to the public with film-making competition.

DATABASE

Serena Williams endorses HP

HP | India | 2008 | Events TV Press PR

HP associates itself with fashion through an unexpected celebrity endorsement during Indian Fashion Week

DATABASE

Reaching rural India

Tide | India | 2008 | Media Firsts Retail or POS

Procter & Gamble takes a village by village approach in selling shampoo and detergent to rural India.

DATABASE

The mourning after

Bangalore Environment Trust | India | 2008 | Mobile or Internet Out of Home

An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.

DATABASE

MAD in Singapore

Singapore Tourism Board | India | 2008 | Mobile or Internet TV Branded content

The Singapore Tourism Board becomes a holiday destination for kids from India follwing a series of successful media partnerships

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