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Country Profile



Netherlands



Area: 41,526 sq km

Population: 16.7 million
 
CapitalCity: Amsterdam

Language: Dutch

Currency:  euro

Government: constitutional monarchy

GDP per head: $40,300

Annual Growth: 1.8%

Dialing Code: +31

Internet Country Code: .nl
 
Internet Users: 15 million
 
Television Broadcast Stations: 342
 
Mobile Users: 17.3 million

Source: CIA The World Fact book, 2009 ( www.cia.gov )
 

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NETHERLANDS

Netherlands’ high set for comedown

13 December 2007

A booming economy and an inroads in internet connections has seen adspend at an all-time high. But,the first seeds of consumer doubt are showing. Micheal Van Os reports.

(more)

Record adspend fuels print optimism

28 August 2008

Netherland’s newspapers and magazines reported healthy rises in adspend in 2007, but can this growth can be sustained this year. Michael Van Os reports.

(more)

Dutch TV shows courage in crisis

28 August 2008

Although TV viewing times fell in the Netherlands for the first time in years in 2007, TV adspend reported a healthy rise Ruud de Langen examines the shape of the market. Ruud de Langen reports.

(more)

LATEST NEWS

Your search for Country = Netherlands and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:

New search

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NEWS

Nat Geo Wild launches in Netherlands

(11 May 2010)

The National Geographic Wild channel has launched in the Netherlands in partnership with the TV distribution company Digital Media Centre (DMC).

(more)


NEWS

Frank leaves Magna Global Netherlands

(13 April 2010)

Michel Frank, who has been manager at Magna Global Netherlands since October 2006, is to leave the trading, buying and negotiating unit at the end of May.

(more)


NEWS

Dutch execs launch international agency

(11 March 2010)

Former advertising executives from Dutch agencies DDB, Pindakaas and Blender57 have joined forces to open OneBigAgency.

(more)


NEWS

Air New Zealand launches pan-Euro campaign

(18 January 2010)

Air New Zealand is launching its first pan-European campaign solely online this week.

(more)


NEWS

Maxus opens in Amsterdam

(23 November 2009)

GroupM agency Maxus has opened an office in Amsterdam as part of its global development plan.

(more)


Back to top Back to topNext


CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM


Page 1 of 5 | 1 | 2 | 3 | 4 | 5

DATABASE

Precision targeting

Shield Security | Netherlands | 2009 | Ambient

A security company finds an innovative way of targeting potential employees

DATABASE

Delivered to a door

Dominos Pizza | Netherlands | 2009 | Ambient

Dominos provide an ambient solution for out-of-home pizza delivery.

DATABASE

Design-your-own bottle

Heineken | Netherlands | 2009 | Mobile or Internet Retail or POS

Heineken allows people to design their own bottles of beer making the humble brew into an occasion gift

DATABASE

Fatness levels

Fitness First | Netherlands | 2009 | Out of Home

Fitness First shames people waiting at the bus stop into joining the gym

DATABASE

Mobile money map

ING | Netherlands | 2009 | Mobile or Internet

ING helps cash-seeking consumers track down their nearest ATM via there mobile camera viewfinder

DATABASE

Driverless car finds its voice

Skoda | Netherlands | 2009 | Events Mobile or Internet Ambient

To promote its new Octavia model to Dutch consumers, Skoda wanted a campaign that rose above the blandness of car specifications and entered into the realm of entertainment.

DATABASE

15 seconds of fame

Sony Ericsson | Netherlands | 2008 | Mobile or Internet Out of Home

Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop

DATABASE

Treading water

MTV | Netherlands | 2008 | Ambient

MTV reaches the Dutch with a hard-hitting, water-based campaign.

DATABASE

Agency goes right to the office door

ph/law | Netherlands | 2008 | Mobile or Internet Out of Home

Dutch agency turns to viral and out of home to win new business.

DATABASE

Rewarding card users

MasterCard | Netherlands | 2008 | Press

MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

Page 1 of 5 | 1 | 2 | 3 | 4 | 5

LATEST NEWS

Your search for Country = Netherlands and Article Type = News since Jul 2009 has returned 5 results. Showing results 1 to 5:

New search

Next


NEWS

Nat Geo Wild launches in Netherlands

(11 May 2010)

The National Geographic Wild channel has launched in the Netherlands in partnership with the TV distribution company Digital Media Centre (DMC).

(more)


NEWS

Frank leaves Magna Global Netherlands

(13 April 2010)

Michel Frank, who has been manager at Magna Global Netherlands since October 2006, is to leave the trading, buying and negotiating unit at the end of May.

(more)


NEWS

Dutch execs launch international agency

(11 March 2010)

Former advertising executives from Dutch agencies DDB, Pindakaas and Blender57 have joined forces to open OneBigAgency.

(more)


NEWS

Air New Zealand launches pan-Euro campaign

(18 January 2010)

Air New Zealand is launching its first pan-European campaign solely online this week.

(more)


NEWS

Maxus opens in Amsterdam

(23 November 2009)

GroupM agency Maxus has opened an office in Amsterdam as part of its global development plan.

(more)


Back to top Back to topNext


CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM


Page 1 of 5 | 1 | 2 | 3 | 4 | 5

DATABASE

Precision targeting

Shield Security | Netherlands | 2009 | Ambient

A security company finds an innovative way of targeting potential employees

DATABASE

Delivered to a door

Dominos Pizza | Netherlands | 2009 | Ambient

Dominos provide an ambient solution for out-of-home pizza delivery.

DATABASE

Design-your-own bottle

Heineken | Netherlands | 2009 | Mobile or Internet Retail or POS

Heineken allows people to design their own bottles of beer making the humble brew into an occasion gift

DATABASE

Fatness levels

Fitness First | Netherlands | 2009 | Out of Home

Fitness First shames people waiting at the bus stop into joining the gym

DATABASE

Mobile money map

ING | Netherlands | 2009 | Mobile or Internet

ING helps cash-seeking consumers track down their nearest ATM via there mobile camera viewfinder

DATABASE

Driverless car finds its voice

Skoda | Netherlands | 2009 | Events Mobile or Internet Ambient

To promote its new Octavia model to Dutch consumers, Skoda wanted a campaign that rose above the blandness of car specifications and entered into the realm of entertainment.

DATABASE

15 seconds of fame

Sony Ericsson | Netherlands | 2008 | Mobile or Internet Out of Home

Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop

DATABASE

Treading water

MTV | Netherlands | 2008 | Ambient

MTV reaches the Dutch with a hard-hitting, water-based campaign.

DATABASE

Agency goes right to the office door

ph/law | Netherlands | 2008 | Mobile or Internet Out of Home

Dutch agency turns to viral and out of home to win new business.

DATABASE

Rewarding card users

MasterCard | Netherlands | 2008 | Press

MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

Page 1 of 5 | 1 | 2 | 3 | 4 | 5