Australia-based marketing management consultancy TrinityP3 has launched a European venture, with plans to roll out a US operation in the New Year.
Founded in 2000 by Darren Woolley, TrinityP3 has expanded across the Asia Pacific region, and claims its client base includes more than half of the world’s top 100 advertisers.
Woolley has entered into a joint venture with WJM Consulting Limited to form TrinityP3 UK, with former Ogilvy & Mather worldwide managing director of global brand management Bill Merrick to operate as UK managing director.
According to a press release, TrinityP3 is already engaged in European consultancy projects around the development of a commercial model for paid, owned and earned media, and global supplier roster alignment and rationalisation.
“We have recently had increasing interest from many advertisers and procurement professionals to bring our methodology to the UK and Europe,” said Woolley.
“Being able to align that interest with Bill Merrick and his consulting business has proven to be a winning formula with several major advertisers reaching out to us to provide assistance in addressing the many issues marketers and advertisers are facing currently.”
Merrick added: “We are focused on helping marketers and their organisations unlock the value often trapped within their marketing structures, both internally within the organisation and externally through the often complex array of agencies and marketing suppliers engaged.
“Our approach of providing both qualitative and quantitative analysis supports a more rigorous decision making approach required for managing organisational complexity.”