The Pangaea Alliance has hired Radium One’s group head of sales Martin Bojtos as its new global sales director.

The alliance is a digital marketing co-operative comprising premium publishers such as The Guardian, Financial Times, Reuters, CNN and The Economist.

It launched last year with the aim of offering brands greater content and audience scale than they could by advertising programmatically with each publisher individually.

Bojtos, who will report to general manager Fiona McKinnon, joins from Radium One with a remit to lead the alliance’s global sales efforts and develop its international presence.

It follows the departure of previous global sales director Cadi Jones, who joined Clear Channel International in September as commercial innovation director.

McKinnon told The Drum: “I’m delighted to welcome Martin on board – his expertise and experience make him the perfect person to take the Pangaea Alliance’s sales offering to the next stage. It’s an exciting time as we look to move forwards and further develop our unique and quality programmatic proposition.”

Former Bauer Media executive Bojtos added: “I’m incredibly excited to take this new opportunity to represent the Pangaea Alliance and work with some of the best publishing brands in the world. The enthusiasm and feedback I have already received from clients and agencies demonstrate the clear demand for premium solutions within the programmatic space.

“I look forward to working with all the alliance members and growing the Pangaea offering.”