Mashable EMEA head Ben Maher joins JCDecaux | M&M Global

Mashable EMEA head Ben Maher joins JCDecaux

OOH specialist JCDecaux has appointed Mashable executive director EMEA Ben Maher as sales and partnerships director and promoted Dallas Wiles from director of trading to commercial director, in a sales department reshuffle.


Maher, who has been trusted to strengthen JCDecaux’s digital offering, bringing 15 years of experience to grow relationships with clients and agencies.

“With digital being my passion, I’m excited to be joining JCDecaux which is transforming and innovating by the day,” said Maher. “OOH advertising is a powerful and impactful medium and the only medium currently benefiting from digital disruption, so it’s the perfect time for me to get stuck in with the market leader.”

Wiles has been with the company for 17 years, working across all sales departments. His new role will see him take responsibility for trading, specialist relationships and campaign and inventory management.

“I’m delighted about my promotion to commercial director within our business, and look forward to taking the next steps alongside Ben,” commented Wiles. “Digital OOH now reaches 50% of the UK population, and JCDecaux is leading the way – so the sky really is the limit for us as we look to the future.”

Both men will report to co-chief executive officer Spencer Berwin, who was recently promoted from managing director of sales and spoke to us about his new role here.

“Both Ben and Dallas are exceptional assets to our company and bring a wealth of internal and external industry experience,” added Berwin. “JCDecaux has rapidly changed into a digitally-focused business.

“Our London digital roll-out will add 1,000 digital screens to our offering, and we expect 50% of UK advertising revenues to be coming from digital. Having both Ben and Dallas on board in these key positions will propel our digital offering and potential to the next level.”

Anna Dobbie


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