Maxus has boosted its global senior management team with three new additions – Dan Benedict, Rudi Symons and Pam Sullivan – to its global executive board.

 

Benedict has been promoted to chief client officer and Symons to chief talent officer, while Sullivan will continue as managing director of Maxus Los Angeles.

Benedict, who has been with Maxus since 2014 after joining from MEC where he was global client lead, will work with Huawei and L’Oreal.

“With Maxus’ unique client-centric culture my new role is firmly about supporting clients through this time of peak complexity,” said Benedict. “The key is ensuring local knowledge delivers global impact whilst making sure that Maxus’ excellent consistency and quality is maintained worldwide.”

Symons joined Maxus in September 2015 as EMEA head of talent and culture. She will be responsible for developing the talent and culture strategy across 55 markets and launched the Walk the Talk coaching experience which aims to improve gender balance in senior positions.

“I love working for Maxus – it truly lives its Leading Change philosophy: for its clients and for its people – it’s a joy to work in such a fresh thinking, collaborative culture with equality at its heart,” said Symons. “I’m very proud to now be leading the global talent and culture strategy and I’m excited about the opportunities ahead.”

Benedict and Symons will continue to be based in London and report to Maxus Worldwide chief executive officer Lindsay Pattison.

Sullivan joined Maxus in 2011 as managing director for Maxus Los Angeles, and has since increased the office’s billings fourfold.

“To be promoted onto the global ExCo is recognition for all the hard work of the entire NBCU Maxus team,” she said. “I’m looking forward to offering my experiences in Los Angeles to drive Maxus’ global growth in the future.”

Sullivan will continue to be based in Los Angeles and report into both Maxus Americas chief executive officer Steve Williams and Pattison.

“People are any agency’s biggest asset and our team at Maxus is what sets us apart,” said Pattison. “Our talent delivers highly creative, award winning campaigns that grow our clients’ businesses.

“Adding Pam and Dan, our most senior client leaders to the ExCo is critical to how we succeed and Rudi is ensuring that we get that great work by having super motivated people who feel inspired and empowered at Maxus. Each of these three brilliant individuals are also wonderful team players and I am so happy they are stepping up to be on our top team.”

In August 2016, Maxus UK head of strategy and planning Jen Smith was appointed as GroupM’s first ever global creative director.