MEC has launched a tool to build on the global media agency’s knowledge of the consumer purchase journey combined with GroupM LIVE Panel data.

 

MEC Touchpoints uses the agency’s proprietary approach to understanding and quantifying consumer purchase decisions, MEC Momentum, to define the active and passive stages of the purchase journey around which it is built.

The launch applies findings around the influence of touchpoints at different stages of purchase journey, such as how, within a single category, a touchpoint can play different roles for the same consumer depending on the point in the journey.

“All of our clients face exactly the same challenge: how can they create brand growth that outpaces their competitors?” said MEC chief analytics and insight officer Stephan Bruneau.

“MEC Touchpoints gives us an immediate read on understanding our clients’ business, allowing us to create strategies and ideas that cut through the noise.”