Condé Nast launches Vogue in Thailand
25 June 2012
Condé Nast International is expanding the reach of Vogue in the Asia-Pacific with the launch of the fashion magazine in Thailand in 2013.
Vogue will be published in partnership with Serendipity Media, a new Thai company established for this venture, and will be available in both print and digital editions.
Former editor-in-chief of Elle Thailand, Kullawit Laosuksri, will head up Vogue Thailand as editor Nigel Oakins has been named executive chairman of Serendipity Media and Siri Udomritthiruj will take on the role of chief executive.
Vogue Thailand will be the twenty-first edition of the magazine globally, in addition to the US, UK, France, Italy, Germany, Spain, Russia, Japan, China, Taiwan, Mexico & Latin America, Korea, Brazil, Greece, Australia, Portugal, India, Turkey and the Netherlands. A Ukraine edition will launch next year.
“Thailand has a well-established media market, and there’s a strong appetite for luxury fashion and beauty among its sophisticated urban consumers,” says Condé Nast International chairman and chief executive Jonathan Newhouse. “The time is now right for Vogue.”
Check out M&M Global’s interview with Condé Nast International president Nicholas Coleridge here.
Jenni Baker, London