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Media Passport The lowdown on local media landscapes

Argentina

Argentina is a fast-growth market for the main agency networks, but a new media law will restrict media ownership and aims to boost locally produced content.

Argentina Market Data

Ad Spend by Medium

Adspend Trends ($bn)

1,312 No. of consumer magazines

64.4% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

The good news is in LatAm 10 January 2013 - Ad spend is rising at remarkable levels across LatAm. The 2014 Football World Cup and the 2016 Olympics will drive the market higher still, says Martin Curia.

Young urbanites fuel huge rise in adspend 21 November 2007 - Global marketers take on political risk to seize the potential for pan-regional media, the internet and outdoor. By CYNTHIA EVANS

More Insight »

news

Argentina’s internet use shifting towards phones and tablets 11 July 2012 Adspend falls across 16 global markets 03 October 2011 Electrolux makes LatAm acquisition 24 August 2011 LatAm agencies target mobile 16 June 2011 Social networking surges in Chile and Argentina 07 March 2011

More News »

Argentina Profile

Population41 million
Capital CityBuenos Aires
LanguageSpanish (official), Italian, English, German, French
CurrencyArgentine pesos (ARS)
Time zone GMT- 3 hours
Dialing Code +54

Internet Country Code.ar
GDP per head$13,800
Annual Growth-2.50%
Exchange rate to $ 3.76 Argentine pesos per US $
2009 Adspend (USD 000)$2,256

Source: www.cia.gov/library/publications/the-world-factbook/