2009 interrupted 10 years of constant growth in the Australian ad market, and it’s bounced straight back with a forecasted 7.2% growth this year.
Ad Spend Share by Medium
Ad Spend Trends ($bn)
Top 10 Advertisers | 1 | Wesfarmers Ltd |
| 2 | Woolworths Ltd |
| 3 | Harvey Norman Holdings Ltd |
| 4 | Government Commonwealth |
| 5 | Nestle Australia/L'Oreal |
| 6 | Telstra Corp Ltd |
| 7 | Government Victoria |
| 8 | Unilever Australia |
| 9 | Government NSW |
| 10 | Suncorp Group |
Ad spend in the sector was hard-hit last year, dropping back to 2003 levels, despite managing to maintain copy sales and readership levels.
3,831 No. of magazines (consumer)
34% Newstand sales
€3.95bn Ad expenditure
21% Share of adspend
Top 10 Women's Magazines Australian Women's Weekly
| ACP
| Monthly
| 491,352
|
Woman's day
| ACP
| Weekly
| 385,608
|
New Idea
| Pacific Magazines
| Weekly
| 308,068
|
That's Life!
| Pacific Magazines
| Weekly
| 256,023
|
Take 5
| ACP | Weekly | 211,397
|
| Cosmopolitan | ACP | Monthly | 141,867 |
Who
| Pacific Magazines
| Weekly
| 131,744
|
NW
| ACP
| Weekly
| 107,057
|
Marie Claire
| Pacific Magazines
| Monthly
| 102,558 |
OK!
| ACP
| Weekly
| 98,426
|
Top Men's Magazines Zoo Weekly
| ACP
| Weekly
| 82,094
|
Men's Health
| Pacific Magazines | Monthly | 73,078
|
Australian Handyman
| Reader's Digest
| Monthly
| 61,595
|
Picture
| ACP
| Monthly
| 49,090 |
| FHM | ACP | Monthly | 40,208 |
| People | ACP | Weekly | 35,390 |
| Men's Fitness | Odysseus | Monthly | 32,585 |
| UFC Australia | ACP | Monthly | 32,585 |
Top Business/Finance/News Magazines Money Magazine
| ACP
| Monthly | 51,181
|
| Smart Investor | Fairfax | Monthly | 50,152 |
BRW
| Fairfax
| Weekly
| 41,600
|
The Monthly
| The Monthly
| Monthly
| 29,982
|
Top 10 General Interest Magazines | Reader's Digest | Reader's Digest
| Monthly
| 219,029
|
Australian Geographic
| ACP
| Quarterly
| 102,645
|
RM Williams Outback
| Outback Publishing
| 6 per year
| 66,562
|
Lifestyle Options
| Royal NSW Bowling Association | Monthly
| 54,172
|
Rotary Down Under
| Rotary Down Under | Monthly
| 32,712
|
Big Issue
| Big Issue
| Fortnightly
| 28,708
|
| Empire | ACP
| Monthly
| 23,810
|
Australian Traveller
| Australian Traveller Media
| 6 per year
| 13,359
|
To order a copy of FIPP World Magazine Trends 2011/2012 – which features detailed local magazine information on 48 country markets and an overview of major trends and developments – visit www.fipp.com/publications.
Digital TV is starting to make headway in the market, with penetration rising to more than 60% by the end of 2009 and all the main broadcasters launching free-to-view offerings.
7.85m No. of TV households
- Daily Reach
- Daily viewing
$3.8bn Ad expenditure
Top TV Channels | Seven | 18 | - |
| Nine | 17 | - |
Ten
| 14 | - |
| Go | 3
| - |
SBS
| 3
| -
|
ABC 2
| 2 | - |
Top International Channels | Sky News | - | 23.1 |
| Discovery | - | 20.8 |
National Geographic
| - | 16.2 |
BBC World News
| - | 15.3 |
History Channel
| - | 14.9 |
Newspapers are the largest advertising media in Australia, and the sector has proved more stable than in the US and the UK over recent years.
Top Daily Newspapers | Herald-Sun | 1,338,000 | 484,000 |
Daily Telegraph
| 953,000 | 341,000 |
Sydney Morning Herald
| 766,000 | 210,000 |
| The Courier Mail | 603,000
| 195,000
|
The Age
| 668,000 | 191,000 |
| The West Australian | 547,000
| 184,000 |
The Advertiser
| 434,000 | 177,000 |
The Australian
| 449,000 | 130,000 |
MX Sydney (free)
| 318,000 | 100,000 |
MX Melbourne (free)
| 309,000 | 93,000 |
In mid 2009 the Australian government outlined their plans and investment for improving the digital economy of the country.
9 (out of 70) Digital economy ranking (EIU)
80.1% Online penetration
13.09mTotal monthly unique visitors
16.5m Total monthly minutes
17.4%Share of ad spend
Top Websites Google Sites
| 14,372 |
Microsoft Sites
| 13,400 |
| Facebook.com | 11,070 |
Yahoo! Sites
| 8,237 |
Apple
| 7,049 |
Wikimedia Foundation Sites
| 5,997 |
| eBay | 5,858 |
Glam Media
| 4,823 |
BitTorrent Network
| 4,352 |
New York Times Digital
| 4,232 |
Top Online Video Sites Google Sites
| 10,510 |
Vevo
| 4,104 |
Microsoft Sites
| 3,466 |
Facebook.com
| 3,219 |
Viacom Digital
| 2,878 |
Liverail
| 2,107 |
Yahoo! Sites
| 1,955 |
Dailymotion
| 1,112 |
Fox Interactive Media
| 971 |
Vimeo
| 824 |